BRAND SUCCESS IN RETAIL MEDIA: TAKEAWAYS FROM THE REVENUE BOOST PODCAST
Brand Success in Retail Media: Top Takeaways from the Revenue Boost Podcast
Hey everyone, I recently had the chance to sit down with Kerry Curran on Revenue Boost, where we dove into the exciting, ever-evolving world of brand success in retail media. It was a great conversation, and I shared some of the strategies we use at DIGITS to help brands navigate this space, boost engagement, and drive real results. Here’s a quick rundown of some of the key points we discussed without giving away all the good stuff! I hope these takeaways inspire you to think big about your brand’s retail media potential.
The Power of Targeted Promotions
One thing I can’t emphasize enough is how critical personalization is in retail media today. Generic, blanket promotions just don’t cut it anymore. At DIGITS, we aim to be precise, delivering targeted offers to the right consumers at the right moments. This approach isn’t just about driving immediate sales, it’s about building long-term loyalty and engagement.
Target-Specific Expertise
As a former Target team member, I’ve always been passionate about helping brands succeed in the Target ecosystem. Our team at DIGITS knows the ins and outs of Target Circle, Roundel, and more. We’ve tailored unique strategies that give brands a competitive edge, from programmatic ads that drive consumers to products in-store to strategies for optimizing in-app awareness. For brands trying to maximize their impact on Target’s platforms, the right strategy can make all the difference and that’s exactly what we focus on at DIGITS.
Localized & Co-Branded Ads for Maximum Impact
One tactic that’s been delivering impressive results is our use of co-branded ads with Target, especially when they’re localized to specific areas. Imagine reaching a Target shopper right before their store visit, with a relevant offer that speaks to their needs. This tactic lets brands connect meaningfully with consumers who are already in a Target mindset, and it’s an effective way to drive traffic while amplifying brand presence.
Listen to the Full Conversation!
If you’re interested in the details of these strategies and more, I’d encourage you to check out the full episode here. Whether you’re just starting in retail media or are looking to boost your ROI across platforms, there’s a little something in this episode for everyone.
DIGITS has a clear mission: helping brands find success by making retail media work harder and smarter. I’m grateful to Kerry for the chance to share what we’re up to, and I’d love to hear what you think of the episode!
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
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davidglaza/ Follow DIGITS on LinkedIn: https://www.linkedin.com/company/digits-agency/
