DIGITS AGENCY PARTNERS WITH COBORN’S TO LAUNCH REGIONAL RETAIL MEDIA NETWORK
We’re excited to announce that DIGITS Agency has partnered with Coborn’s, Inc. to launch a new full-scale Regional Retail Media Network.
This collaboration will open up digital media opportunities across 66 Coborn’s locations in five states, giving CPG brands new ways to connect with a highly engaged regional shopper base.
Powered by DIGITS and rolling out in Fall 2025, the RMN will offer:
- On-site display ads through Instacart
- Off-site programmatic using Rippl audiences and The Trade Desk
- Digital coupons via Birdzi
- Targeted email campaigns backed by first-party data
In 2026, the network will expand to include in-store placements like signage, cart wipes, and checkout screens.
Coborn’s will remain focused on delivering excellent in-store experiences, while DIGITS provides full-service execution for brand partners.
This is a big move for regional retail media, and we’re proud to help make it happen.
Read the full press release for more details
Why This Matters
Regional grocers have an unmatched level of community trust and local relevance. Now, with national-quality retail media capabilities, Coborn’s is showing what’s possible when media is built to perform.
Want to learn more or explore how your brand can get involved?
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
LinkedIn: https://www.linkedin.com/in/
