DIGITS AGENCY EARNS ROUNDEL MEDIA STUDIO CERTIFICATION
DIGITS Agency has officially earned Roundel Media Studio (RMS) Certification through Target’s new Roundel Media Academy.
This certification validates our team’s advanced expertise in campaign setup, bidding strategy, optimization, and real-time performance management ensuring our clients get campaigns that don’t just run, but actually perform. Target’s investment in the Roundel Media Academy signals a maturation of their retail media platform. For brands advertising at Target, this means faster support, richer resources, and access to partners who truly understand how to maximize RMS performance. As retail media becomes increasingly competitive, working with certified experts isn’t just helpful, it’s essential for driving measurable growth.
Key Takeaways at a Glance
- DIGITS completed Target’s official Roundel Media Studio Certification program
- Certification covers campaign structure, bidding, billing, optimization, and Kiosk reporting
- Brands benefit from faster issue resolution and smarter campaign management
- RMS is now more powerful for driving measurable results within Target’s ecosystem
What Is Roundel Media Studio Certification?
Roundel Media Studio Certification is Target’s official training program designed to deepen retail media professionals’ expertise in campaign management, optimization, and reporting within the RMS platform.
Launched this fall through the Roundel Media Academy, the certification program goes beyond basic platform knowledge. It includes hands-on training in campaign setup, bidding strategy, billing nuances, and performance optimization. Perhaps most importantly, it provides direct access to Kiosk (Target’s reporting dashboard), allowing certified partners to generate on-demand client insights and optimize campaigns in real time.
This isn’t just a “certificate of completion.” It’s a rigorous program that ensures agencies like DIGITS can navigate the complexities of Roundel’s ad products and deliver campaigns that drive real ROI for brands.
For DIGITS clients, this certification means:
- Faster issue resolution: Direct access to Target’s knowledge center and support resources
- Smarter campaign setup: Understanding the nuances of RMS campaign structure from day one
- Real-time optimization: Leveraging Kiosk for on-demand reporting and performance adjustments
- Better ROI: Applying advanced strategies that turn clicks into actual cart conversions
When working with a RMS Certified agency, you’re not just getting campaign management, you’re getting strategic expertise backed by the platform itself.
DIGITS doesn’t just manage Roundel campaigns, we optimize them for performance, leveraging certification-backed expertise to drive measurable growth for every client.
Our team approaches Roundel with a performance-first mindset. That means:
- Strategic campaign structure: We build campaigns designed for scalability and optimization from the start
- Precision targeting: We leverage Roundel’s audience capabilities to reach the right shoppers at the right time
- Continuous optimization: We monitor performance in real time and adjust bidding, creative, and targeting to maximize ROI
- Transparent reporting: Using Kiosk, we provide clients with clear, actionable insights into campaign performance
Ready to see what expert-level Roundel management can do for your Target retail media strategy?
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
LinkedIn: https://www.linkedin.com/in/
