DIGITS AGENCY PARTNERS WITH PUBMATIC
Empowering Regional Grocers: DIGITS Agency Partners with PubMatic to Revolutionize Retail Media Networks
DIGITS is thrilled to announce an exciting partnership with PubMatic, leveraging its Convert platform to redefine the retail media landscape for regional grocers and convenience stores. This collaboration marks a significant milestone, enabling mid-size and regional retailers to access cutting-edge ad technology traditionally reserved for larger players.
A Big Step Forward for Regional Grocers
For six years, DIGITS has been helping regional grocers build and operate retail media networks (RMNs), often constrained by outdated technology. Today, the game changes. By partnering with PubMatic, we are delivering world-class retail media adtech that empowers local grocers and the brands they support to thrive in a highly competitive, omni-shopping world.
“With this partnership, we’re enabling local businesses to compete with national chains,” said Dave Glaza, CEO & Founder of DIGITS. “DIGITS RMN combines full-funnel managed service expertise with the industry-leading technology of PubMatic to unlock growth opportunities for our partners.”
Why DIGITS RMN and a Networked Approach Matter
The retail media space is seeing increasing fragmentation, with calls for consolidation in the industry. At DIGITS, we believe the future lies not in consolidation, but in networked, partnership-enabled solutions that connect local grocers and brands more effectively.
By implementing PubMatic’s Convert platform, regional grocers can:
- Leverage Full-Funnel Capabilities: Deliver precise digital advertising across channels.
- Access Omnichannel Reporting: Provide brands with closed-loop measurement for transparent performance insights.
- Maximize Revenue Potential: Transform digital grocery advertising into a scalable revenue stream.
The partnership kicks off with notable grocery and convenience store partners, including:
- Fareway Stores: A $1.5 billion local grocery chain with 140 locations offering premium grocery, butcher, and liquor services.
- Vroom Delivery: A leader in on-demand convenience services, with thousands of partner locations nationwide, including H&S Energy’s Power Market and Extra Mile Brands.
The Growth of Grocery E-Commerce and Programmatic Advertising
Consumer shopping habits are rapidly shifting towards online grocery shopping. With U.S. grocery e-commerce sales projected to exceed $200 billion in 2024 and become the largest e-commerce category by 2026, the potential for targeted programmatic advertising has never been greater.
DIGITS Agency partners with PubMatic equipping regional grocers to capitalize on these trends by providing tools that connect brands to consumers in a highly effective and measurable way.
What This Means for Brands and Retailers
Brands now have the opportunity to engage shoppers at a local level with premium onsite and offsite advertising solutions, driving both sales and loyalty. Retailers, in turn, gain new streams of incremental revenue while delivering a better shopping experience for their customers.
Join the Networked Future of Retail Media
DIGITS RMN is redefining what’s possible for regional grocers, convenience stores, and the brands that partner with them. Together with PubMatic, we’re bridging the gap between local businesses and advanced advertising solutions, ensuring everyone in the ecosystem wins.
Learn more about our RMN solutions at DIGITSagency.com
For details about PubMatic’s Convert platform, visit pubmatic.com
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
LinkedIn: https://www.linkedin.com/in/
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