DIGITS WRAPS ITS FIRST FULL C-STORE RMN CAMPAIGN
Building What’s Next in Convenience Retail Media: DIGITS Wraps Its First Full C-Store RMN Campaign
DIGITS successfully completes its first full-scale C-Store retail media campaign with Mondelēz and CLIF BUILDERS brand, proving convenience retail media delivers measurable results through strategic partnerships with Vroom Delivery, Bridg, The Trade Desk, and Goodway Group.
The convenience store retail media revolution is here, and DIGITS just proved it works. Our first complete C-Store RMN campaign with Mondelēz and CLIF BUILDERS brand has wrapped, combining first-party on-site and off-site media tactics across 40,000+ convenience locations. Full results coming mid-to-late November, but what we’ve learned is already transforming how brands reach convenience shoppers.
Convenience retail media is at the same inflection point grocery was in 2018: fragmented, evolving, but full of potential. With 150,000+ convenience stores generating $800+ billion annually, brands can’t treat C-Stores as an afterthought. DIGITS launched its C-Store initiative earlier this year, and our first full campaign proves that with the right strategy and partners, convenience retail media delivers real impact.
Key Takeaways at a Glance
- DIGITS completed its first full-scale C-Store RMN campaign with Mondelēz’s CLIF BUILDERS Protein Bars
- Strategic partnerships drove execution: Vroom Delivery (on-site), Bridg (off-site across 40K+ stores), The Trade Desk, and Goodway Group
- Dual objectives: Build trial for newer items while elevating CLIF BUILDERS brand awareness
- Technology infrastructure is maturing with first-party data and programmatic capabilities
How DIGITS Designed the CLIF BUILDERS protein bars C-Store Campaign
Answer: By combining exclusive on-site media through Vroom Delivery with targeted off-site display via Bridg’s 40,000+ store network, backed by precision execution from The Trade Desk and Goodway Group.
The Strategy:
Mondelēz came to DIGITS with clear objectives for CLIF BUILDERS protein bars:
- Drive awareness and trial for newer items entering C-Store
- Reinforce CLIF BUILDER brand’s position as a go-to post-workout recovery brand
- Reach verified convenience shoppers with measurable media
The Execution:
On-Site Media via Vroom Delivery:
- First-party placements across regional C-Store partners
- Digital screens, pump-top advertising, and in-store displays
- Direct exposure at point of purchase
Off-Site Display via Bridg:
- Programmatic targeting of verified C-Store shoppers across 40,000+ locations
- Geo-fenced messaging reaching consumers before store arrival
- Mobile-first creative optimized for on-the-go missions
Technology Partners:
- The Trade Desk powered programmatic buying and optimization
- Goodway Group provided strategic media execution and tracking
- All partners collaborated through DIGITS for seamless orchestration
By partnering with Vroom and Bridg, two leaders building C-Store infrastructure, DIGITS created a connected ecosystem where brands can finally reach convenience shoppers with precision.
Why 2025-2026 Is the Turning Point for C-Store Retail Media
Answer: Convenience retail media is experiencing the same infrastructure buildout that grocery saw between 2018-2020, creating massive opportunity for early-adopting brands.
What’s Accelerating C-Store RMN:
- Technology providers like Vroom Delivery and Bridg are digitizing regional chains at scale
- Retailers are investing in loyalty programs and digital screens
- Brands are demanding better attribution beyond traditional trade spend
- Media buyers have programmatic tools to activate with precision
The DIGITS Perspective:
We launched our C-Store initiative in early 2025 because we recognized the same patterns that made grocery RMN explode. Brands that lean into C-Store media now will own category share as infrastructure matures.
If your products sell in convenience stores, you can’t treat C-Store as just a distribution point. The shoppers are there (150 million Americans visit C-Stores weekly), the technology is ready, and the measurement is real.
Action Steps: Building Your C-Store Retail Media Strategy
- Audit Your C-Store Distribution
- Map where your products sell in C-Stores
- Identify regional chains vs. national players
- Understand which SKUs drive convenience volume
- Evaluate Technology Partners
- Assess on-site platforms like Vroom Delivery
- Explore off-site networks like Bridg
- Ensure first-party data and closed-loop measurement
- Define Clear Objectives
- Driving trial for new items?
- Building brand awareness?
- Defending share against convenience-native brands?
- Start with a Test Campaign
- Select 1-2 key markets to pilot tactics
- Establish control groups for clean measurement
- Plan a 6-8 week activation
- Partner with C-Store Experts
- Work with agencies like DIGITS that specialize in convenience retail media
- Leverage programmatic partners with C-Store experience
- Ensure seamless coordination between technology, creative, and analytics
FAQs About C-Store Retail Media
Q: How is C-Store retail media different from grocery retail media?
A: C-Store shoppers move faster, make impulse decisions, and visit more frequently (30+ visits per month vs. 1.6 for grocery). Media strategies must account for shorter dwell times, higher traffic, and mission-driven shopping. C-Store infrastructure is also less mature, requiring different technology partnerships.
Q: What types of brands succeed in C-Store retail media?
A: Brands with strong convenience positioning (energy drinks, protein bars, snacks, beverages) see the best results. We’re also seeing success with trial-driving campaigns for newer items entering C-Store distribution.
Q: What results should I expect from a C-Store retail media campaign?
A: Results vary by category and tactics, but DIGITS typically sees strong engagement and measurable lift when campaigns combine on-site and off-site tactics. Our CLIF BUILDERS protein bars results (releasing mid-to-late November) will provide detailed benchmarks.
Conclusion: The Future of Convenience Retail Media Is Here
C-Store retail media is no longer optional. It’s becoming essential infrastructure for CPG brands competing in convenience channels. DIGITS’ first full-scale campaign with Mondelēz International and CLIF BUILDERS brand proves that when you combine strategic partnerships, first-party data, and expert execution, convenience retail media delivers real business impact.
As we prepare to share full results in mid-to-late November, one thing is clear: brands investing in C-Store media today are positioning themselves for category leadership tomorrow.
Special Thanks to Our Partners
To Mondelēz and the CLIF BUILDERS brand Team: Thank you, Daisy and the entire Mondelēz team, for your partnership and trust in pioneering C-Store retail media alongside DIGITS.
To Vroom Delivery: Your innovation in connecting regional C-Store partners with national brands is building the infrastructure the industry needs.
To Bridg, The Trade Desk, and Goodway Group: This campaign wouldn’t have been possible without your platforms, data, and strategic expertise.
About DIGITS Agency
DIGITS is an omnichannel retail media agency specializing in Target, regional grocers, and alcohol retail media. As a Target Managed Services partner and Roundel Media Studio Certified agency, DIGITS helps CPG brands navigate retail media with strategic planning, hands-on campaign management, and proprietary analytics. Learn more at www.digitsagency.com.
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
LinkedIn: https://www.linkedin.com/in/
