DIGITS: CONVENIENCE STORE RETAIL MEDIA NETWORK
DIGITS Launches the First-Ever Independent Convenience Store Retail Media Network (RMN)
Retail media has transformed how brands connect with shoppers in grocery and big-box retail. Now, DIGITS is bringing that same power to convenience stores.
In April 2025, we are going live with the DIGITS C-Store Retail Media Network (RMN), the first independent RMN designed specifically for the convenience channel. With a network spanning over 1,000 convenience stores across 25+ banners in 20+ states, brands will have the opportunity to reach C-Store shoppers at every stage of their digital journey.
This is a fully managed service, meaning DIGITS handles everything from strategy and execution to creative development and performance reporting. Brands can focus on growth while we ensure their media dollars deliver impact.
Why C-Store Retail Media?
Convenience stores are an untapped goldmine for retail media. With millions of transactions daily, C-Stores serve high-frequency shoppers who are often making impulse purchases. However, until now, there has been no unified platform for brands to reach these shoppers digitally.
DIGITS is changing that. Our C-Store RMN aggregates independent convenience retailers into a single advertising platform, allowing brands to scale campaigns across multiple chains with ease.
Our program is built for digital success, offering:
On-site Search & Sponsored Placements: Capture shoppers at the moment of purchase with high-visibility keyword-targeted ads.
Display Media Across E-Commerce Platforms: Run high-impact banner ads on retailer sites to drive awareness and engagement.
Data-Driven Optimization: Our expert team analyzes campaign performance and refines strategies to maximize ROI.
With DIGITS’ proven track record of managing RMNs since 2016, including seven retailers, we are bringing the best practices of retail media to the C-Store space for the first time.
How Brands Can Activate Across the C-Store Shopper Journey
The DIGITS C-Store RMN is designed to engage shoppers at every key digital touchpoint, ensuring brands can influence buying decisions before checkout.
- Search & Browse: Be the top result when shoppers search for snacks, beverages, and everyday essentials.
- Product Detail Pages (PDPs): Enhance your brand presence when shoppers explore product details.
- Checkout Attachment: Influence impulse buys by surfacing promotions at checkout.
This program extends beyond traditional in-store marketing, leveraging digital placements that drive measurable impact and brand lift.
Flexible Program Packages for Every Brand
DIGITS offers tiered program packages to meet different marketing goals and budgets.
Starter Package: Ideal for brands looking to test and learn, with search-focused sponsored placements and weekly display ads.
Premium Package: Expands reach with full-funnel activations, covering search, L1 categories, L2 subcategories, PDPs, and checkout placements.
What’s Next? Join the C-Store Retail Media Revolution
The DIGITS C-Store RMN officially launches in April 2025, and we are actively onboarding brands now. Brands interested in joining the future of C-Store retail media can reach out today to secure their spot in this first-of-its-kind program.
Contact: Dylan Mueller – dylan@digitsagency.com
