DISCOVER THE ERA OF "FAVORITE GROCER MEDIA" WITH DIGITS Welcome to a new era of Retail Media Networks (RMNs), and at DIGITS, we're calling it "Favorite Grocer Media." But why this name? Because we strongly believe that brands should run co-branded media campaigns with the favorite grocer of each shopper.…
At DIGITS Agency, we are thrilled to showcase the remarkable achievements of the National Pork Board (NPB) with their latest campaign, aptly named "Surprisingly Pork." This innovative campaign was strategically designed to boost awareness and sales of healthy pork cuts among the millennial audience. In a world dominated by bacon…
Target hit the bullseye with this year's Target Circle Week! It's that time of the year when Target's loyalty and traffic generation platform takes center stage. Held three times annually in March, July, and October, this edition of Circle Week outshone them all. The objectives of Circle Week are clear:…
GroceryShop, the premier event of the year for all things related to the digital grocery industry, is like the industry's biggest party held at the luxurious Mandalay Bay Hotel in Las Vegas. Attendees are in for a whirlwind of activity, from early morning breakfast meetings at Citizen to late-night sessions…
BACK TO SCHOOL - A WONDERLAND OF OPPORTUNITY We all remember the feeling of going back to school. The excitement of reuniting with friends, the dread of early morning wake-up calls, and the sheer joy of back-to-school shopping! Heading to the store or the mall with your parents to snag…
INTRODUCTION Greetings, fellow retail visionaries! In the landscape of commerce, one goal unites us all: increasing market share. Let DIGITS unveil a list of insights that can elevate your brand's presence, maximize ROI, and cement your position in the hearts of Target's shoppers. FISH WHERE THE FISH ARE: THE POWER…
INTRODUCTION Welcome to the biggest event of the year for digital grocery enthusiasts—GROCERYSHOP 2023! DIGITS has been a loyal attendee since the pre-COVID days when this conference was a hidden gem for digital grocery aficionados. Fast forward to the post-COVID era, and GroceryShop has exploded in popularity. Many of you…
Greetings, fellow champions of retail! Today, we unveil a tale spun during the Q2 Target earnings call that has ignited waves of excitement within the corridors of DIGITS. This isn't about new gadgets or enhancements; it's about a resounding achievement that carries significance into the holiday season. Let's dive into…
Greetings, fellow retail media enthusiasts! Today, we dive into the story of Target's Q2 revenue and earnings announcement—a narrative laden with anticipation and complex variables. As we explore the chapters of this report, we'll uncover the findings that had the brands on their toes and highlight the exceptional performance of…
Fellow retail media followers, it's been one year since my appearance on the CPGguys podcast! I wondered if my answers would withstand the test of time. I have returned today with 7 key takeaways from that podcast, along with some exciting 1 year later updates! 1- MOMENTUM IS PICKING UP…
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