Target recently made waves in the retail world with the announcement of a Circle relaunch, leaving sales and retail media executives scrambling to adapt to the new landscape. If you're feeling unsure about how to navigate these changes, fear not! DIGITS, the leading Target Retail Media agency, is here to…
If you missed our recent webinar on the alcohol category, fear not! We've got you covered with a quick Target alcohol webinar recap with all the key highlights from the session. Led by David Glaza, Founder and CEO, and Mallory Becker, our Account Director specializing in Target alcohol, this webinar…
Exciting news as Target unveiled major expansion plans and transformative changes to its renowned Target Circle loyalty program during the 2023 Annual Earnings call. With Target Circle sales volume forecasted to surge by an impressive 400% in 2024, the retail landscape is poised for unprecedented growth and innovation. For those…
In their 2023 Annual Earnings call, Target made waves with major changes to the Target Circle loyalty program, signaling its significance as a driver and lever for Target in 2024 and beyond. Let's delve into the highlights of these changes and what they mean for brands. EXPANDING TARGET CIRCLE: BIG…
In the realm of Retail Media Networks (RMN), 3P media emerges as a powerful tool, particularly in crafting a successful strategy at Target. Due to the spotlight on Roundel, many new clients are unfamiliar with this tactic. However, those who pilot 3P quickly onboard it as a crucial lever for…
Exciting news at DIGITS! We're thrilled to announce that our capabilities for alcohol media have reached new heights in 2024, making our offering to drive business around Target stores the best in the industry. To mark this milestone, DIGITS is hosting a Target Alcohol Digital Success Intro open to all…
Target's commitment to delivering exceptional value and fostering shopper loyalty takes center stage with Target Circle, a cornerstone of the retail giant's strategy. Alongside Target RedCard, Circle members represent the most devoted and frequent visitors to Target stores. The latest insights from Q4 shed light on the impressive activation of…
As we enter 2024, we extend our heartfelt gratitude for your continued partnership with DIGITS. HIGHLIGHTS THAT MADE 2023 EXCEPTIONAL: 1. DIGITS INSIGHTS A Gateway to Knowledge In 2023, DIGITS launched the Insights section, delving into everything from optimizing Roundel campaigns to unraveling the potential of Retail Media Networks (RMNs).…
If you're a vendor investing in Target's Roundel, you're on the right track, but are you maximizing your investment? The truth is, that many vendors fall short in leveraging Roundel to its full potential. Lucky for you, DIGITS has an expert team dedicated to optimizing Roundel campaigns, and we're here…
OVERVIEW Target recently unveiled its Q3 2023 results, showcasing a dynamic business strategy that navigates challenges while maintaining robust growth. The numbers tell a compelling story of innovation, efficiency, and a customer-centric approach. And once again DIGITS clients outperformed Target's average sales with a whopping +16% lift in Digital. FINANCIAL…
Thanksgiving, a time when the air is filled with the aromas of hearty feasts, laughter echoes in the company of loved ones, and gratitude becomes the centerpiece of our hearts. It's my favorite holiday, a day where the pressures of perfection melt away, leaving room for the simple joys of…
Target Circle just celebrated its 10th birthday, but it seems many brands' sales leads still grapple with how to effectively leverage this powerful platform. In this blog post, we aim to debunk common misconceptions and unveil the incredible potential of Target Circle. MISTAKE 1: "ALL CIRCLE SHOPPERS WOULD BUY ANYWAY,…
The holiday season is here, and it's time to make your shopping list. According to a new survey, we're planning to spend nearly $900 on holiday celebrations this year, which is an increase of more than $40 from last year. While shoppers are opening their wallets wider, the good news…
CELEBRATING A MILESTONE ACHIEVEMENT At DIGITS, we are absolutely thrilled to share some exciting news – we've clinched the No. 10 spot on this year's MSP Fast 50 List! This recognition is a testament to our rapid growth and our unwavering commitment to excellence. SUSTAINING GROWTH AND WELCOMING TALENT Keeping…
WHAT IS THE RMN ASCENDANT GROUP? In the ever-evolving world of Retail Media Networks (RMNs), an exclusive gathering known as the RMN Ascendant Group has emerged. This invite-only network comprises the crème de la crème of RMN leaders, agencies, and tech companies, intentionally kept small with around 75 members. These…
DISCOVER THE ERA OF "FAVORITE GROCER MEDIA" WITH DIGITS Welcome to a new era of Retail Media Networks (RMNs), and at DIGITS, we're calling it "Favorite Grocer Media." But why this name? Because we strongly believe that brands should run co-branded media campaigns with the favorite grocer of each shopper.…
At DIGITS Agency, we are thrilled to showcase the remarkable achievements of the National Pork Board (NPB) with their latest campaign, aptly named "Surprisingly Pork." This innovative campaign was strategically designed to boost awareness and sales of healthy pork cuts among the millennial audience. In a world dominated by bacon…
Target hit the bullseye with this year's Target Circle Week! It's that time of the year when Target's loyalty and traffic generation platform takes center stage. Held three times annually in March, July, and October, this edition of Circle Week outshone them all. The objectives of Circle Week are clear:…
GroceryShop, the premier event of the year for all things related to the digital grocery industry, is like the industry's biggest party held at the luxurious Mandalay Bay Hotel in Las Vegas. Attendees are in for a whirlwind of activity, from early morning breakfast meetings at Citizen to late-night sessions…
BACK TO SCHOOL - A WONDERLAND OF OPPORTUNITY We all remember the feeling of going back to school. The excitement of reuniting with friends, the dread of early morning wake-up calls, and the sheer joy of back-to-school shopping! Heading to the store or the mall with your parents to snag…
INTRODUCTION Greetings, fellow retail visionaries! In the landscape of commerce, one goal unites us all: increasing market share. Let DIGITS unveil a list of insights that can elevate your brand's presence, maximize ROI, and cement your position in the hearts of Target's shoppers. FISH WHERE THE FISH ARE: THE POWER…
INTRODUCTION Welcome to the biggest event of the year for digital grocery enthusiasts—GROCERYSHOP 2023! DIGITS has been a loyal attendee since the pre-COVID days when this conference was a hidden gem for digital grocery aficionados. Fast forward to the post-COVID era, and GroceryShop has exploded in popularity. Many of you…
Greetings, fellow champions of retail! Today, we unveil a tale spun during the Q2 Target earnings call that has ignited waves of excitement within the corridors of DIGITS. This isn't about new gadgets or enhancements; it's about a resounding achievement that carries significance into the holiday season. Let's dive into…
Greetings, fellow retail media enthusiasts! Today, we dive into the story of Target's Q2 revenue and earnings announcement—a narrative laden with anticipation and complex variables. As we explore the chapters of this report, we'll uncover the findings that had the brands on their toes and highlight the exceptional performance of…
Fellow retail media followers, it's been one year since my appearance on the CPGguys podcast! I wondered if my answers would withstand the test of time. I have returned today with 7 key takeaways from that podcast, along with some exciting 1 year later updates! 1- MOMENTUM IS PICKING UP…
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