DIGITS PARTNERS WITH BENNY
DIGITS Partners with Benny to Unlock New Retail Media Opportunities for SNAP Households
At DIGITS, we’ve been “coolin’ up coupons” since the launch of Cartwheel at Target! That’s why we’re thrilled to announce our latest partnership with founder Rishi Ahuja and the team at Benny, an innovative platform helping 42 million SNAP households manage their benefits, earn cash back, and unlock new ways to save.
Together, DIGITS and Benny are launching a pilot program that brings brand-funded offers directly to Benny users, creating a new path for CPGs to reach an often-overlooked, yet highly motivated audience.
Why Benny?
Benny is a fintech-meets-retail solution built specifically for SNAP consumers. With 100K+ active households (and growing by 1,000 users daily), Benny allows shoppers to:
– Track EBT balances in real-time
– Earn instant cash back on eligible grocery purchases
– Redeem brand-funded offers directly in the app
– Access that cash instantly through a Benny-issued Visa card
No more waiting to cash out, no more hoops to jump through. Benny creates an elegant, immediate, and impactful connection between offer redemption and purchasing power.
What This Means for Brands
This partnership is about opening up a new media channel for CPGs rooted in performance, impact, and inclusion. With Benny:
– Brands only pay on verified purchase (receipt-level validation)
– Offers are redeemed by a highly motivated audience using food-dedicated funds
– Campaigns can be tracked, measured, and optimized
It’s iBotta-meets-Fintech, designed for the SNAP economy.
DIGITS Partners with Benny: What’s Next?
We’re kicking off a pilot program where DIGITS will:
– Define go-to-market strategy, assets, and reporting needs
– Secure brand participants from our national client base
– Launch and manage the first brand-funded offers inside the Benny app
– Analyze and optimize pilot results
– Scale the program to more brands and CPG partners in 2025
Our vision? Build a media ecosystem that drives real value for brands and shoppers who deserve more accessible savings.
Why This Matters
SNAP households account for $120B in annual food spending, and that number is growing. They’re loyal, value-driven, and under-represented in the current retail media landscape. By partnering with Benny, DIGITS is bringing the next frontier of performance media to life, where inclusion, innovation, and ROI go hand in hand.
Let’s talk. Reach out to the DIGITS team and help shape the future of SNAP-powered retail media.
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
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