THE POWER OF PROMOTIONS: HIGHLIGHTS FROM DIGITS & KRAZY COUPON LADY’S LUNCH & LEARN
Highlights from DIGITS & Krazy Coupon Lady’s Lunch & Learn
Last week, DIGITS Agency hosted its very first in-person Lunch & Learn, and the insights were as strong as the drinks. Partnering with the powerhouse team at Krazy Coupon Lady (KCL), we brought together brand leaders, marketers, and retail media pros for an afternoon of learning, networking, and a deep dive into the changing world of Target promotions.
A New Era for Target Promotions
DIGITS Founder David Glaza opened the session with key observations based on managing over 6 billion dollars in annual Target sales and more than 6,000 promotions across the ecosystem. The headline? Target’s promotional strategy is shifting, and fast.
While overall deal volume has remained steady year over year, the mechanics have changed significantly. Target’s Circle reinvention has led to a 14% increase in Circle-driven promotions, especially “Buy One Get One” offers. These offers boost deal visibility and encourage larger basket sizes. David explained that BOGO promotions require shoppers to buy two items, making them far more likely to notice and act on the offer compared to passive discounts.
We’re also seeing a move away from brand-specific discounts in favor of broader category offers, such as “20% off all sun care” or “20% off all cereal.” While easy for shoppers to understand, this shift can make it harder for individual brands to stand out unless they have strategic support in place.
The Influence of Couponing
KCL shared how their consumer value platform is shaping the way shoppers discover and act on deals. With 5 to 6 million monthly site visitors and 250 million annual impressions across social platforms, KCL is the largest value-shopping community in the country.
The impact is clear:
- 75% of KCL users check the app before building a shopping list
- 66% choose Target because of its deals and rewards
- 92% are more likely to try new products when they’re on sale
- 59% say digital coupons directly influence trial
That is a major shift in shopper behavior.
The Deal Discovery Journey
Target shoppers are highly influenced by deal discovery. Many shoppers build their lists based on what’s on sale, and more than 40% change their in-store purchases after finding unexpected price drops or signage.
Where are they discovering these deals?
- 54% use the Target app or email
- 50% rely on social media
- KCL remains one of the most trusted deal sources available
KCL also revealed a 51% year-over-year increase in impressions driven to Target through strategic digital campaigns, despite shifting shopper sentiment.
Loyalty Requires Effort and Value
David highlighted an important reality: loyalty is no longer guaranteed. Consumers are increasingly price-sensitive, and generic 50% off discounts are no longer exciting on their own.
Today’s shoppers crave relevant, personalized offers that align with their needs. Loyalty programs, digital coupons, and tailored promotions are the most effective tools to meet that demand and keep shoppers engaged.
8112 Technology: What’s Next
One of the most exciting parts of the conversation focused on the introduction of 8112 coupon technology. This universal, scannable barcode can hold up to 10 digital coupons in one easy-to-use code. Already in use at select retailers, 8112 has the potential to become a game changer for coupon scalability and shopper experience.
David encouraged attendees to start raising awareness internally. The faster this technology is discussed with merchants and implemented across retailers, the sooner brands and shoppers alike will benefit.
Final Thoughts
The event ended with one big takeaway: brands that win at Target are not just running promotions, they’re building smart, adaptable strategies.
With Circle continuing to evolve, KCL influencing shoppers at scale, and new technologies like 8112 on the horizon, now is the time to take control of your promotional approach.
If you missed the Lunch & Learn, we’ve got you covered. DIGITS will continue to share more insights, host more events, and help brands navigate the changing world of retail media with confidence.
Want to join us next time?
Reach out or subscribe to our newsletter to get early access to events and content.
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
LinkedIn: https://www.linkedin.com/in/
