BOOSTING SALES WITH DIGITS OFFSITE MEDIA COMPLIMENTING TARGET ROUNDEL
THREE CASE STUDIES IN THE FOOD ESSENTIALS CATEGORY
In today’s competitive retail landscape, brands must leverage every available tool to drive sales and maximize ROI. DIGITS Agency’s third-party offsite media solutions, combined with Target’s Roundel, offer a powerful combination for brands looking to enhance their marketing efforts. DIGITS lower minimums, lower CPMs and micro geo-targeting unlock new goals!
Here, we highlight three case studies in the food essentials category that showcase the impact of these strategies.
CASE STUDY #1: TARGETING THE HISPANIC MARKET
Campaign Details:
- Spend: $25K over 5 weeks
- Target Stores: 504 Hispanic stores
- Brand Sales Lift: 2.0%
- Incremental Sales during Campaign: $25K
- ROI / I-ROAS: 1.0X
A leading food brand aimed to connect with the Hispanic community by driving traffic to 504 Target stores in predominantly Hispanic areas. Over five weeks, the campaign invested $25K in DIGITS’ third-party offsite media to complement their use of Target Roundel. The result was a notable 2.0% lift in sales, translating to $25K in incremental sales and achieving a 1.0X ROI.
CASE STUDY #2: PROMO BOOST
Campaign Details:
- Spend: $70K in 1 week
- Target Stores: 500 stores
- Brand Sales Lift: 2%
- Incremental Sales: $69K
- ROI / I-ROAS: 1.0X
For a high-impact promotional week, another food brand utilized DIGITS’ offsite media solutions alongside Target’s Roundel to amplify their message across 500 stores. The campaign, designed as a “Promo Boost,” focused on a one-week period with a $70K spend. This concentrated effort resulted in a 2% lift in sales and generated $69K in incremental sales, maintaining a solid 1X ROI.
CASE STUDY #3: BACK-TO-SCHOOL PROMOTION
Campaign Details:
- Spend: $15K over 10 weeks
- Target Stores: 495 stores
- Brand Sales Lift: 3.9%
- Incremental Sales: $37K
- ROI / I-ROAS: 2.4X
In preparation for the back-to-school season, a third brand launched a 10-week campaign targeting 495 Target stores. With a $15K investment in DIGITS’ offsite media, the brand complemented their Roundel strategy, achieving a 3.9% lift in sales. This campaign drove $37K in incremental sales, resulting in an impressive 2.4X ROI.
THE POWER OF TARGET ROUNDEL AND DIGITS OFFSITE MEDIA
Target Roundel is Target’s retail media network, offering access to Target’s first-party audience data for precise programmatic buys. This allows brands to reach confirmed Target purchasers with custom creatives, driving traffic and contributing to Target Vendor Income goals.
DIGITS’ Third-Party Offsite Media solutions extend the reach for brands beyond Target’s ecosystem, tapping into external platforms and channels to attract new traffic and shoppers. This holistic approach ensures brands can disrupt the market, gain new customers, and see measurable sales results.
CONCLUSION
These case studies highlight how strategic investments in DIGITS offsite media and Target Roundel can lead to significant sales lifts and impressive ROI. By leveraging the strengths of both platforms, brands in the food essentials category have successfully driven traffic, engaged with target audiences, and achieved their sales objectives.
Ready to amplify your brand’s impact? Contact DIGITS Agency to learn more about how our innovative media solutions can work for you.
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Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
LinkedIn: https://www.linkedin.com/in/davidglaza/
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