ELEVATING RETAIL MEDIA FOR ALCOHOL BRANDS
At DIGITS Agency, we recently held an insightful quarterly webinar on Retail Media for Alcohol Brands, hosted by our CEO, David Glaza, and led by our Alcohol Lead, Mallory Becker, to delve into the strategies that can help alcohol brands thrive at Target. As we celebrated one year of being the digital media alcohol category captains at Target, the webinar highlighted our journey, the challenges faced, and the innovative solutions we’ve implemented. Here are some of the key takeaways from the session.
Elevating Digital Retail Media for Alcohol Brands
As category captains, DIGITS was challenged by Target to elevate the digital media landscape for alcohol brands. With exclusive access to detailed category sales data, we provide comprehensive sales lift analytics and market share insights. This data empowers brands to see the tangible benefits of their media investments and make informed decisions about their marketing strategies.
Strategic Planning for Better Results
Digital media and retail media are relatively new in the alcohol space, with varying levels of adoption across retailers. DIGITS, with it’s merchant and media expertise, is helping vendors develop better plans to elevate sales, launch new products, and drive sell-through on existing products. This requires a strategic alignment of sales, media, and retail merchant teams.
Key Strategies Discussed
Enhanced Reporting: DIGITS provides access to category sales data and market share analytics, offering insights that help brands make informed decisions about their media strategies.
Proactive Planning: Developing annual plans that outline marketing support by brand, including key timeframes and budget allocations, ensures a more strategic approach to media investments.
Collaborative Approach: Working closely with the Target team and leveraging DIGITS’ extensive Target expertise can lead to more effective campaigns and better results.
Measure and Optimize: Regularly reviewing campaign performance, understanding what works, and making data-driven adjustments are crucial for continuous improvement and maximizing ROI.
Insights from Our Expert Panel
During the webinar, we were joined Todd Renninger, an industry expert with deep knowledge of both Target and the alcohol sector. Mallory and Todd shared practical advice and best practices for developing effective digital media plans.
Mallory emphasized the importance of integrating digital media with sales strategies to drive overall business growth.
Todd highlighted the need for annual planning and proactive engagement with Target to align with their priorities and maximize promotional effectiveness.
The insights shared during our webinar are invaluable for any brand looking to enhance its performance during Target promotions. We encourage you to watch the full recording to gain a deeper understanding of these strategies and how they can be applied to your business.
By implementing the strategies discussed in this webinar, your brand can achieve greater visibility, improved sales, and a stronger market presence during Target’s promotional periods. Let DIGITS Agency be your partner in navigating the evolving Alcohol Retail Media landscape.
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
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