THE FUTURE OF ALCOHOL RETAIL MEDIA: WEBINAR HIGHLIGHTS AND INSIGHTS
The Future of Alcohol Retail Media: Webinar Highlights and Insights
The future of Alcohol Retail Media is on the rise. At DIGITS, we recently hosted a webinar focused on the exciting developments in alcohol retail media, bringing together industry experts to share their insights. If you missed the live session, don’t worry—you can catch all the action on-demand by visiting the DIGITS YouTube channel.
Here’s a snapshot of what we covered:
A New Era in Alcohol Retail Media
Our webinar kicked off with an overview of the booming retail media landscape, with a particular focus on the AlcBev sector. Retail media, expected to grow by 30% this year, has become a critical component of the marketing mix for alcohol brands. Historically, alcohol marketing relied heavily on on-premise strategies, such as tap handles and branded menus. However, the digital shift has opened up new avenues for brands to engage with consumers.
The Cheers Network: Simplifying Retail Media for AlcBev Brands
One of the highlights of the webinar was the introduction of The Cheers Network, DIGITS’ innovative retail media solution designed exclusively for the AlcBev industry. This first-of-its-kind network integrates first-party (1P) and third-party (3P) alcohol retail media activations into a seamless managed service. It’s a game-changer for brands looking to streamline their media efforts and maximize their impact across various platforms.
Expert Insights: What’s Driving the Shift?
Our panelists, including Dan Wallace and Rakhee Raval from BRIDG / Rippl, and Mallory Becker and Dylan Mueller from DIGITS, discussed the key factors driving the transformation in alcohol retail media:
- Consumer Behavior Shifts: The rise of third-party platforms like Drizly/UberEats, Instacart, and Gopuff has made it easier for consumers to purchase alcohol online, creating new opportunities for brands to connect with shoppers at the point of purchase.
- Data-Driven Targeting: The expansion of retail media networks has allowed alcohol brands to leverage first-party data, enabling more precise targeting and personalized advertising campaigns.
- The Power of Measurement and Efficiency: Digital media offers real-time analytics and cost-efficient strategies, allowing brands to optimize their campaigns and achieve better ROI compared to traditional on-premise marketing.
The Future of AlcBev Retail Media
As the webinar highlighted, the future of alcohol retail media is promising but also complex, with over 200 retail media networks currently in play. Brands must navigate this fragmented landscape by developing clear strategies that align with their goals and resources. Whether you’re a large supplier or a smaller craft brand, understanding how to leverage these networks effectively is key to staying competitive.
Watch the Full Webinar On-Demand
These highlights are just the tip of the iceberg. For more trends, strategies, and tools that are shaping the future of alcohol retail media, we invite you to watch the full webinar on-demand.
Visit the DIGITS YouTube channel now to access the complete session and equip your brand with the knowledge it needs to succeed in this dynamic industry.
Watch the webinar here: https://www.youtube.
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
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