TARGET CIRCLE WEEK 2024: KEY RESULTS AND INSIGHTS
Target Circle Week continues to grow in size and impact, becoming a vital part of Target’s strategy to boost share and engagement ahead of the holiday season. Target Circle Week 2024 event saw a surge in both offers and customer participation, with Circle members enjoying exclusive deals on a wide range of products, from Halloween essentials to household items.
Target Circle Week Key Results and Highlights:
This year’s Target Circle Week was packed with 1,469 offers, along with a daily deal structure and the Circle 360 promo, which gave new members $50 off their first order. These offers provided significant value to shoppers, driving traffic both in-store and online.
Some standout deals included:
- BOGO 50% off select Halloween candy & costumes
- 30% off select sweatshirts, sweaters, and bottoms for all ages
- $10 gift card with a $40+ spend on select beauty & health care items
- 30% off all inflatable footballs and accessories
- Buy 2, Get 1 Free on books, music, and movies
- 30% off select kids’ and teen home items
- BOGO 50% on Good & Gather ground beef
- BOGO 50% on Pepsi, Mountain Dew, Frito Lay snacks, and frozen pizza
These offers were designed to appeal to a broad spectrum of customers, ensuring that Target shoppers could find deals in multiple categories, from apparel and toys to groceries and home goods.
Creative Marketing Campaign:
Target brought back its popular “Husbands of Target” series, tapping into a set of viral influencers including Charlie Berens, Dude Dad, OhhYouBetcha, and the Holderness Family. These influencers had previously struck a chord with Target’s audience through a viral video four years ago, and their return this year further amplified Circle Week’s visibility.
The humorous and relatable campaign was promoted through video content across platforms, including a refreshed spot that you can check out here. It was a nostalgic throwback to their original viral hit from four years ago, which you can revisit here.
Enhanced Site and App Experience:
This year, Target made some significant updates to its digital channels, including:
- Homepage takeover and a refreshed app experience to make navigating Circle Week offers smoother.
- A weekly ad takeover, providing a seamless, promotional-focused journey for users across both the website and app.
- In-store activations, including Circle sign-up tables, endcap promotions, and floor signage, ensuring that the event was visible in every aisle.
DIGITS Data Results:
Target Circle Week wasn’t just a win for shoppers—it was a win for retailers and brands, too. DIGITS observed the following performance metrics during Circle Week:
- 35% increase in Circle sales dollar volume compared to last year’s September Circle Week.
- 30% sales lift in total volume when compared to non-promotional weeks.
These results indicate that Circle Week has become a powerful tool for driving incremental sales and customer engagement, solidifying its place as a crucial component of Target’s promotional calendar.
Final Thoughts:
Target Circle Week has grown into a major promotional event that not only drives significant sales but also deepens Target’s connection with its shoppers through exclusive offers, fun marketing, and an improved digital experience. As this event continues to evolve, it’s clear that Target has positioned Circle Week as a key driver of traffic and sales ahead of the holiday season.
Stay tuned for more insights on retail promotions and how DIGITS can help your brand navigate these critical events!
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
LinkedIn: https://www.linkedin.com/in/
