DIGITS Agency: Target Deals Competitor Audit
Request a Target Deals Competitor Audit
Deals are the #1 onsite traffic driver for Target brands. Use this form to request a customized report for all deal offers run over the past 12 months and see which of your competitors were the most aggressive in driving sales.
Target Deals are not just tactical discounts. They are strategic levers that influence traffic, conversion, and category share.
When your competitors lean in with deeper discounts, higher frequency, or stronger seasonal alignment, they are not just funding promotions. They are actively shifting shopper behavior in their favor.
Our Target Deals Competitor Audit gives you a clear, data-driven view of how your category is really operating. We analyze every deal run over the past 12 months, identify which brands were most aggressive, and uncover patterns in timing, depth, cadence, and offer type. You will see who is investing to win key seasons, how often they activate, and where you may be leaving volume on the table.
DIGITS is uniquely positioned to deliver this insight. Dave Glaza, Founder and CEO, began his career inside Target as a merchant and later helped build and launch Cartwheel, now Target Circle. Today, the DIGITS team is made up of former Target employees who manage Retail Media and digital promotion strategy for brands that represent billions in annual Target sales. We track and analyze offer behavior across categories every week. We understand how Deals connect to paid search, digital shelf, loyalty, and the broader Target digital flywheel.
If your goal is to move more product at Target, it starts with understanding how your competitors are playing the game.