THE FUTURE OF RETAIL MEDIA: LESSONS FROM 2024
The Future of Retail Media: Lessons from 2024
As 2025 kicks off, it’s the perfect time to reflect on the transformative 2024 we’ve had in retail media. DIGITS Agency CEO, David Glaza, recently joined Retail Media Moguls for their year-end podcast special, The Future of Retail Media: Lessons from 2024. Hosted by Stuart Adamson, the episode gathered industry leaders to unpack the major trends, challenges, and breakthroughs that shaped retail media in 2024.
This blog serves as a recap of David’s key takeaways and other highlights from the episode. Whether you’re gearing up for 2025 or just curious about the future of retail media, here’s what you need to know.
Key Themes from The Future of Retail Media Podcast
1. Understanding Shopper Needs
David Glaza emphasized that successful retail media strategies start with understanding the shopper. Are they looking for faster delivery, off-site media, or personalized deals? He highlighted the importance of collaborating with vendors to identify what works and hiring experts who can navigate complexities and drive growth.
“I think the first is to try to understand what your shopper wants… Talk to your vendors about what they’ve seen work in other places.” – David Glaza
2. Data-Driven Personalization
Molly Hjelm shared how data-driven insights are enabling brands to deliver personalized experiences, ultimately increasing market share and reducing leakage. Retailers who embrace shopper-specific strategies are better positioned to capture customer loyalty.
3. The Evolving Role of In-Store Media
In-store innovation took center stage this year, with leaders like Kayla Winstead highlighting the seamless integration of digital screens and audio to create hybrid experiences. Shoppers are engaging with physical stores differently, and technology is making the transition between digital and physical more fluid than ever.
“You have to keep a foot in digital and a foot in-store… 80% of all purchases today are digitally influenced.” – Kayla Winstead
4. Measuring Success in Retail Media Campaigns
Juan Restrepo shed light on how transparency and measurable outcomes build trust. From advanced algorithms to cloud-based attribution tools, retailers and brands now have better ways to track incremental sales and media effectiveness.
2024 in Review: Key Statistics & Trends
This year saw significant advancements across the retail media landscape:
- Digital Campaigns: Brands reported an average 8% lift in sales.
- In-Store Innovations: Digital screens and audio became central to the hybrid shopping experience.
- Measurement Tools: Cloud-based and algorithmic solutions gained traction, improving transparency.
- Personalization: Data-driven campaigns achieved higher engagement and ROI.
What’s Next for 2025?
Looking ahead, retail media will continue to evolve, driven by innovation and deeper shopper insights. Here’s what we’re excited about:
- Scaling Personalization: Using granular data to enhance targeting and engagement.
- Cross-Channel Strategies: Bridging gaps between in-store, digital, and programmatic media.
- Localized Advertising: Empowering smaller markets with tailored solutions.
- New Measurement Tools: Greater transparency and trust through advanced attribution models.
Full Podcast & Additional Resources
Want to dive deeper into these insights? Catch the full podcast episode featuring David Glaza and other industry pioneers:
- Apple: https://bit.ly/41ZoRdT
- Spotify: https://bit.ly/4h056qP
- YouTube: https://youtu.be/w19EabwjVBA
Don’t miss out on these game-changing strategies to elevate your retail media efforts in 2025. Stay tuned for more insights and innovation updates from DIGITS Agency!
Ready to Transform Your Retail Media Strategy?
Contact DIGITS to learn how we can help you harness data, drive personalization, and optimize your media campaigns for success in the new year.
Let’s grow together in 2025!
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
LinkedIn: https://www.linkedin.com/in/
