Alcohol Retail Media

Alcohol Retail Media
Alcohol Retail Media

DIGITS Media – Alcohol

We have customized our DIGITS Media product specificically for Alcohol! We still target the shoppers’ Favorite stores, but work within common regulations. From custom creative, state by state budgets and multi-retailer functionality, our media is built to fit!

  • 1P Audiences
    Select Retailers have rolled out 1P audiences, use them where you can
  • 3P Audiences
    For non-1P retailers, DIGITS builds retailer audiences based on sales and geo history.
  • Channels
    Programmatic Display, CTV, OTT, Audio
  • Dynamic Multi-Retailer Creative
    DIGITS uses dynamic creative that shows multiple retailers on the ad unit, reducing clicks to purchase and increasing sales!

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Omnichannel Support

Alcohol Retail Media
Target Managed Services

DIGITS 3P Media

Find and convert retailers’ best shoppers off-site using channels designed to drive both physical and digital conversation.

  • DIGITS MKT
    Blanket the store’s trade area with messages for the retailers best shoppers
  • DIGITS In-Store
    Large format mobile ads while shopping in physical stores
  • Dynamic Multi-Retailer Creative
    DIGITS uses dynamic creative that shows multiple retailers on the ad unit, reducing clicks to purchase and increasing sales!

Sales & Share

Monitor sales trends by category and by channel. Compare your market share by state, by channel.

  • Campaign Lift Reporting
    With our data access at Target, we can pull sales trends pre and post campaign to provide a true sales lift both online and instore!
  • Campaign Market Share Reporting
    With our data access at Target, we can pull sales data pre and post campaign to see if you gained share during the campaign vs your competitors.
  • Standalone Reporting
    DIGITS can provide reporting both for the Media we run and as a standalone service if you want to run your media through a differnet agency.

Target Digital Success Scorecard

Digital success takes constant measurement. DIGITS provides monthly digital success reports at Target to make sure you keep your eyes on the KPIs!

  • Sales & Share
    Monitor sales trends by category and by channel. Compare your market share by state, by channel.
  • Organic Search & Content Health
    Are you ranking high on category search terms? Is your content up to quality standards? DIGITS publishes monthly scorecards to focus your team on where to improve.
  • Promo & BYBE Offers
    DIGITS runs 1000’s of Target Circle offers a year! We have built a proprietary analytics engine that analyzes what worked and what didn’t so you can spend your investments better.

Target Circle BYBE Offer Management

BYBE offers feed into Target Circle, Target’s best vendor retail media tool! Drive sales with BYBE offers!

  • Offer Strategy
    DIGITS is an expert on Target Circle. We take on full managed service Circle/BYBE strategy that will build your business goals at the best possible ROI
  • Offer Execution
    DIGITS plans, forecasts and enters all offers into the BYBE system for your team
  • Offer Analytics
    We provide Monthly Incrementality and ROI reporting through our proprietary analytics engine. Spend your investments better!

Digital Shelf

Benchmark DIGITS Best methods to optimize Organic Search and Digital Conversion

  • Product Content
    Quality audits, not quantity scoring is our method
  • Item Data
    Audit and fill your Item data, the bedrock for organic search

Alcohol Retail Media
Schnucks

Schnucks Rewards

DIGITS is Agency of Record at Schnucks. We are here to help you drive sales via Rewards offers!

  • Schnucks Rewards Offers and Coupons
    Rewards allows for both Points Boosts and $/% off coupons. Let us guide you to the right plans for your category and brand.
  • Operations & Reporting
    DIGITS guides you on offers setup and provides reporting days after offers expire
  • Clearinghouse
    DIGITS provides Clearinghouse services for both setup and redemption costs.

Schnucks 1P Offsite Media

DIGITS is able to provide offsite closed loop media campaigns using 1P data at Schnucks!

  • 1P Audiences
    Target best shoppers, lapsed shoppers or custom audiences that fit your brand goals
  • Closed Loop Sales Attribution
    Measure sales impact by seeing reporting based on actual transactions of the media audience!

Alcohol Retail Media
Marketplace

Search and Display

Instacart, Drizly, UberEats and more

  • Platform Strategy
    Determine right platforms for your brand
  • Annual Budgets and Strategies
    Right investments and Right KPIs drive success
  • System Bids and Execution
    DIGITS is hands-on keyboard operations
  • Business Reviews
    Review KPIs, wins, opps and upcoming business priorities

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Hire Us

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