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Retail
Media
Services
For Omnichannel Grocery Retailers And Brands
DIGITS is an Independent Retail Media Agency
We offer expertise and managed service for grocers and brands who want to lead the market
Retail Media
Drive sales lifts with onsite and offsite media.
Target Managed Services
Full-service digital agency supporting brands sold at Target.
Alcohol Retail Media
National retail media optimized for sales lift and trade compliance.
Regional Grocers
Business services to launch, run and optimize a 1P retail media program.
Our Clients
Insights
FROM NA TO THC: HOW RETAIL MEDIA IS EVOLVING WITH THE NEXT BIG BEVERAGE BOOM
November 05,2025
3 min. to read
Retail Media is Evolving with the Next Big Beverage Boom: THC The shelves are changing, and they're changing fast. THC-infused beverages are following the non-alcoholic movement's playbook, moving from niche to mainstream faster than anyone predicted. With Target testing hemp-derived THC drinks in Minnesota stores…
DIGITS WEBINAR RECAP: TARGET’S CIRCLE WEEK AND THE STATE OF RETAIL
October 31,2025
3 min. to read
Target's Circle Week and the State of Retail Target just executed one of its most strategic Circle Week events and then a few weeks later restructuring 800+ roles, primarily at the director level. For CPG brands, this signals a fundamental shift: merchants are seemingly back…
HOW 8112 UNIVERSAL COUPONS WILL TRANSFORM CPG MARKETING STRATEGY
October 29,2025
3 min. to read
The Digital Coupon Revolution Is Here DIGITS expert Chris Thron shares insights from the ACP Conference on how 8112 universal coupons unlock speed, flexibility, and performance for CPG brands in 2025 and beyond. At the recent ACP Industry Conference for Coupons & Promotions in Chicago,…
TARGET CIRCLE WEEK FALL 2025 RECAP
October 19,2025
3 min. to read
Target Circle Week Fall 2025: Better Curation, Deeper Discounts, and a Strategic Shift Target's October Circle Week showcased improved deal merchandising and 40% daily discounts, signaling a clear pivot toward discretionary categories and experience-driven promotions. Target Circle Week in Fall 2025 (October 5-11) delivered its…
GROCERYSHOP 2025 RECAP: AI, PARTNERSHIPS, AND THE FUTURE OF RETAIL MEDIA
October 13,2025
3 min. to read
GroceryShop 2025 Recap: AI, Partnerships, and the Future of Retail Media The DIGITS team just wrapped up an energizing few days at GroceryShop 2025, and this year's event delivered something different and perhaps more meaningful than the previous years. While attendance felt lighter (yes, even…
WHAT MCKINSEY’S HOLIDAY CONSUMER DATA MEANS FOR RETAIL MEDIA IN 2025
September 23,2025
3 min. to read
McKinsey’s ConsumerWise data shows shoppers cutting discretionary spend while leaning into essentials, gift cards, and practical gifts. Here’s how brands should adjust retail media strategies at Target and beyond. McKinsey’s latest ConsumerWise research signals a cautious holiday season. Consumers are spending less on discretionary items…
DIGITS ALCOHOL WEBINAR RECAP: NAVIGATING FIRST-PARTY DATA AND DYNAMIC AD SOLUTIONS
September 11,2025
3 min. to read
Alcohol Retail Media: Navigating First-Party Data and Dynamic Ad Solutions The alcohol retail media landscape is rapidly evolving, with new first-party data capabilities at Walmart and other leading retailers, dynamic ad solutions that eliminate conversion friction, and innovative partnerships that are driving 8x ROAS for…
MID-YEAR CHECK-IN: HOW OUR 2025 PREDICTIONS ARE PLAYING OUT
September 09,2025
3 min. to read
Every December, we put our retail media crystal ball to the test, making predictions for the year ahead on Target, Roundel, and the broader retail media landscape. It is fun to forecast, but it is even more important to check back and see how those…
TARGET Q2 2025 EARNINGS RECAP: LEADERSHIP TRANSITION AND RETAIL MEDIA MOMENTUM
August 26,2025
3 min. to read
Target’s Q2 2025 earnings call marked a pivotal moment for the company. While financial results showed modest improvement compared to the first quarter, the bigger headline was the announcement that Michael Fiddelke will become CEO at the start of fiscal 2026, succeeding Brian Cornell. This…
HOW COMMODITY BOARDS CAN WIN IN CLUB RETAIL MEDIA
August 05,2025
3 min. to read
How Commodity Boards Can Win in Club Retail Media At DIGITS, we know that working with commodity Boards like those representing pork, dairy, produce, or beef requires a different playbook than traditional CPG advertising. The funding is structured differently, the stakeholders are more nuanced, and…
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