For Omnichannel Grocery Retailers And Brands
DIGITS is an independent retail media agency helping brands turn media investment into measurable retail performance. We work with CPG, BevAlc, and emerging brands to connect strategy, execution, and shopper behavior in ways that drive real sales.
We plan and activate full-funnel retail media programs across onsite, search, offsite, loyalty, and digital promotions. Our focus is simple: incremental growth you can prove.
DIGITS is a trusted Target managed services partner with deep expertise in Roundel and Target Circle. Our former Target operators help brands navigate paid search, onsite media, Circle offers, and reporting inside one of retail’s most complex ecosystems.
We specialize in compliant alcohol retail media, helping brands grow while navigating tied house laws, platform restrictions, and retailer-specific requirements across national and regional partners.
DIGITS helps brands scale retail media across regional grocers by reducing fragmentation and unlocking first-party data to reach valuable shoppers in local markets.
Retail media is evolving fast. DIGITS helps brands stay ahead with smarter strategy,
cleaner execution, and confidence across the retailers that matter most.
DIGITS recaps the CSP Retail Media Network Forum 2026 in Chicago with key takeaways on small-format RMN strategy, AI in commerce, and what CPG brands should do differently now. Small-Format Retail Media Is Not a Scaled-Down Version of What You Already Do The CSP Retail…
DIGITS recaps the April 2026 Ascendant RMN Boot Camp, including the launch of Ascendant SHOWCASE, the return of merchant-led retail media, and what AI means for commerce media in 2026. The Ascendant RMN Boot Camp Showed a Retail Media Industry Growing Up The April 2026…
Target's New Chapter Is Showing Signs of Working. Here's What the Data Says and What Brands Should Do Next. DIGITS breaks down Target's 2026 momentum, promotional strategy shifts, and the four biggest mistakes CPG brands are making at Target right now. Target Is Turning a…
Target's Spring Circle Event Showed Progress, but the Execution Gaps Tell a Bigger Story Target's first Circle Deal Days event of 2026 ran March 25-27, marking the eighth iteration of the retailer's signature loyalty-driven sale. Rebranded from the former "Circle Week" format, the condensed three-day…
What Target and Walmart Q4 Earnings Tell Every CPG Brand About Retail Media in 2026 Target and Walmart just reported Q4 earnings on the same week. Here is what both calls reveal about retail media strategy, loyalty, and where CPG brands should be investing in…
Live Insider Session Recap: Expo West, Emerging Brand Trends and Retail Media Key insights from Expo West 2026 on emerging CPG brand trends, retail media strategy for new brands, and how to scale from launch to national distribution at Target, Walmart, and beyond. Expo West…
Expo West 2026: A Merchant's Return to the Roots of Retail Media DIGITS CEO Dave Glaza shares his first Expo West experience, discovering how emerging CPG brands are embracing retail media while staying focused on what matters most: selling more units. After years of hearing…
What CPG Brands and Retail Media Partners Need to Know Target Is Playing a Different Game in 2026. Here's What It Means for Your Brand Target's Q4 2026 Financial Community Meeting wasn't a standard earnings call. It was a reset. CEO, Michael Fiddelke and Executive…
Target Adult Beverage Digital Playbook: How to Win Market Share in 2026 DIGITS reveals the complete Target adult beverage digital playbook: content optimization, Circle offers, offsite media, and measurement strategies that drive 15% online sales lift and 4.4% in-store lift. Target's adult beverage digital market…
Building What's Next in Convenience Retail Media: DIGITS Wraps Its First Full C-Store RMN Campaign DIGITS successfully completes its first full-scale C-Store retail media campaign with Mondelēz and CLIF BUILDERS brand, proving convenience retail media delivers measurable results through strategic partnerships with Vroom Delivery, Bridg,…
Deals are the #1 onsite traffic driver for Target brands. Use this form to request a customized report for all deal offers run over the past 12 months and see which of your competitors were the most aggressive in driving sales.
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