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Retail
Media
Services
For Omnichannel Grocery Retailers And Brands
DIGITS is an Independent Retail Media Agency
DIGITS is an independent retail media agency helping brands turn media investment into measurable retail performance. We work with CPG, BevAlc, and emerging brands to connect strategy, execution, and shopper behavior in ways that drive real sales.
Retail Media Strategy and Activation
We plan and activate full-funnel retail media programs across onsite, search, offsite, loyalty, and digital promotions. Our focus is simple: incremental growth you can prove.
Target Managed Services
DIGITS is a trusted Target managed services partner with deep expertise in Roundel and Target Circle. Our former Target operators help brands navigate paid search, onsite media, Circle offers, and reporting inside one of retail’s most complex ecosystems.
Alcohol Media Expertise
We specialize in compliant alcohol retail media, helping brands grow while navigating tied house laws, platform restrictions, and retailer-specific requirements across national and regional partners.
Regional Grocer Retail Media
DIGITS helps brands scale retail media across regional grocers by reducing fragmentation and unlocking first-party data to reach valuable shoppers in local markets.
Retail media is evolving fast. DIGITS helps brands stay ahead with smarter strategy,
cleaner execution, and confidence across the retailers that matter most.
Our Clients
Insights
DAVE GLAZA: WHAT ACTUALLY DRIVES RETAIL MEDIA GROWTH
January 20,2026
3 min. to read
From Merchant to Media: Dave Glaza on What Actually Drives Retail Media Growth DIGITS CEO Dave Glaza shares insights from the Beyond the Shelf podcast on retail media strategy, regional grocers, paid search, measurement, and AI-driven product discovery. Learn what works in 2026. Retail media…
BRAND CONQUESTING COMES TO TARGET
January 14,2026
3 min. to read
What CPG Brands Need to Know About the Next Evolution in Target Product Ads (TPA) Retail search at Target just shifted. As a Roundel Media Certified partner, DIGITS had the unique opportunity to hear firsthand from the Roundel team about their rollout of Brand Conquesting…
“AMERICANS ARE DRINKING LESS” WHAT DOES THAT MEAN FOR BRANDS?
January 13,2026
3 min. to read
Why Alcohol Brands Should Invest in BOTH Traditional AND Non-Alcoholic Portfolios Now New federal dietary guidelines about alcohol signal a fragmenting alcohol market. Smart brands are investing in a catalog and retail media for both traditional and NA products to capture the full spectrum of…
DIGITS YEAR END 2025 SCORECARD AND 2026 PREDICTIONS
December 12,2025
3 min. to read
Target 2025 in Review, 2026 in Sight: Dave's Retail Media Scorecard and Predictions DIGITS recaps its year-end webinar with predictions for Target, Roundel, paid search, BevAlc, THC, regional grocers, and AI in 2026. What really happened at Target in 2025, and what should CPG brands…
YOUR GUIDE TO COMPLIANT, HIGH-PERFORMANCE BEVERAGE ALCOHOL MARKETING
December 09,2025
3 min. to read
DIGITS Launches BevAlc Look Book: Your Guide to Compliant, High-Performance Beverage Alcohol Marketing DIGITS unveils the BevAlc Look Book, a guide to navigating beverage alcohol retail media, on-demand delivery, social targeting, and compliance. Beverage alcohol marketing doesn't have to be complicated. DIGITS Agency helps BevAlc…
P2PI LIVE & EXPO 2025 RECAP
December 03,2025
3 min. to read
DIGITS made its P2PI LIVE debut in November 2025. Discover why this smaller, practitioner-focused event delivered high-quality leads, real learning, and a standout BevAlc track that showcased the future of alcohol commerce. Held November 11-13 in Schaumburg, Illinois, this year's Path to Purchase conference delivered…
TARGET Q3 2025 EARNINGS: RETAIL MEDIA MOMENTUM AMID MARKET HEADWINDS
November 25,2025
3 min. to read
Target's Q3 2025 earnings show Roundel revenue surged (mid-teens growth) despite a 2.7% sales decline. Learn why retail media is now central to Target's margin strategy and what it means for CPG brands. Target's Q3 2025 earnings reveal a clear market signal: while merchandise sales…
DIGITS AGENCY EARNS ROUNDEL MEDIA STUDIO CERTIFICATION
November 11,2025
3 min. to read
DIGITS Agency has officially earned Roundel Media Studio (RMS) Certification through Target's new Roundel Media Academy. This certification validates our team's advanced expertise in campaign setup, bidding strategy, optimization, and real-time performance management ensuring our clients get campaigns that don't just run, but actually perform.…
FROM NA TO THC: HOW RETAIL MEDIA IS EVOLVING WITH THE NEXT BIG BEVERAGE BOOM
November 05,2025
3 min. to read
Retail Media is Evolving with the Next Big Beverage Boom: THC The shelves are changing, and they're changing fast. THC-infused beverages are following the non-alcoholic movement's playbook, moving from niche to mainstream faster than anyone predicted. With Target testing hemp-derived THC drinks in Minnesota stores…
DIGITS WEBINAR RECAP: TARGET’S CIRCLE WEEK AND THE STATE OF RETAIL
October 31,2025
3 min. to read
Target's Circle Week and the State of Retail Target just executed one of its most strategic Circle Week events and then a few weeks later restructuring 800+ roles, primarily at the director level. For CPG brands, this signals a fundamental shift: merchants are seemingly back…
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