DIGITS recaps the CSP Retail Media Network Forum 2026 in Chicago with key takeaways on small-format RMN strategy, AI in commerce, and what CPG brands should do differently now. Small-Format Retail Media Is Not a Scaled-Down Version of What You Already Do The CSP Retail Media Network Forum brought together…
DIGITS recaps the April 2026 Ascendant RMN Boot Camp, including the launch of Ascendant SHOWCASE, the return of merchant-led retail media, and what AI means for commerce media in 2026. The Ascendant RMN Boot Camp Showed a Retail Media Industry Growing Up The April 2026 Ascendant RMN Americas Boot Camp…
Target's New Chapter Is Showing Signs of Working. Here's What the Data Says and What Brands Should Do Next. DIGITS breaks down Target's 2026 momentum, promotional strategy shifts, and the four biggest mistakes CPG brands are making at Target right now. Target Is Turning a Corner, and the Numbers Are…
Target's Spring Circle Event Showed Progress, but the Execution Gaps Tell a Bigger Story Target's first Circle Deal Days event of 2026 ran March 25-27, marking the eighth iteration of the retailer's signature loyalty-driven sale. Rebranded from the former "Circle Week" format, the condensed three-day window featured discounts of up…
What Target and Walmart Q4 Earnings Tell Every CPG Brand About Retail Media in 2026 Target and Walmart just reported Q4 earnings on the same week. Here is what both calls reveal about retail media strategy, loyalty, and where CPG brands should be investing in 2026. Target and Walmart Reported…
Live Insider Session Recap: Expo West, Emerging Brand Trends and Retail Media Key insights from Expo West 2026 on emerging CPG brand trends, retail media strategy for new brands, and how to scale from launch to national distribution at Target, Walmart, and beyond. Expo West 2025 brought 65,000 attendees and…
Expo West 2026: A Merchant's Return to the Roots of Retail Media DIGITS CEO Dave Glaza shares his first Expo West experience, discovering how emerging CPG brands are embracing retail media while staying focused on what matters most: selling more units. After years of hearing about Natural Products Expo West…
What CPG Brands and Retail Media Partners Need to Know Target Is Playing a Different Game in 2026. Here's What It Means for Your Brand Target's Q4 2026 Financial Community Meeting wasn't a standard earnings call. It was a reset. CEO, Michael Fiddelke and Executive Vice President and Chief Merchandising…
Target Adult Beverage Digital Playbook: How to Win Market Share in 2026 DIGITS reveals the complete Target adult beverage digital playbook: content optimization, Circle offers, offsite media, and measurement strategies that drive 15% online sales lift and 4.4% in-store lift. Target's adult beverage digital market share is double its store…
Building What's Next in Convenience Retail Media: DIGITS Wraps Its First Full C-Store RMN Campaign DIGITS successfully completes its first full-scale C-Store retail media campaign with Mondelēz and CLIF BUILDERS brand, proving convenience retail media delivers measurable results through strategic partnerships with Vroom Delivery, Bridg, The Trade Desk, and Goodway…
From Merchant to Media: Dave Glaza on What Actually Drives Retail Media Growth DIGITS CEO Dave Glaza shares insights from the Beyond the Shelf podcast on retail media strategy, regional grocers, paid search, measurement, and AI-driven product discovery. Learn what works in 2026. Retail media has no shortage of buzzwords,…
Why Alcohol Brands Should Invest in BOTH Traditional AND Non-Alcoholic Portfolios Now New federal dietary guidelines about alcohol signal a fragmenting alcohol market. Smart brands are investing in a catalog and retail media for both traditional and NA products to capture the full spectrum of consumer behavior. The 2025-2030 U.S.…
Target 2025 in Review, 2026 in Sight: Dave's Retail Media Scorecard and Predictions DIGITS recaps its year-end webinar with predictions for Target, Roundel, paid search, BevAlc, THC, regional grocers, and AI in 2026. What really happened at Target in 2025, and what should CPG brands expect in 2026? DIGITS Founder…
DIGITS Launches BevAlc Look Book: Your Guide to Compliant, High-Performance Beverage Alcohol Marketing DIGITS unveils the BevAlc Look Book, a guide to navigating beverage alcohol retail media, on-demand delivery, social targeting, and compliance. Beverage alcohol marketing doesn't have to be complicated. DIGITS Agency helps BevAlc brands cut through the complexity…
DIGITS made its P2PI LIVE debut in November 2025. Discover why this smaller, practitioner-focused event delivered high-quality leads, real learning, and a standout BevAlc track that showcased the future of alcohol commerce. Held November 11-13 in Schaumburg, Illinois, this year's Path to Purchase conference delivered what commerce marketers need most:…
Target's Q3 2025 earnings show Roundel revenue surged (mid-teens growth) despite a 2.7% sales decline. Learn why retail media is now central to Target's margin strategy and what it means for CPG brands. Target's Q3 2025 earnings reveal a clear market signal: while merchandise sales declined 2.7% year over year,…
DIGITS Agency has officially earned Roundel Media Studio (RMS) Certification through Target's new Roundel Media Academy. This certification validates our team's advanced expertise in campaign setup, bidding strategy, optimization, and real-time performance management ensuring our clients get campaigns that don't just run, but actually perform. Target's investment in the Roundel…
Retail Media is Evolving with the Next Big Beverage Boom: THC The shelves are changing, and they're changing fast. THC-infused beverages are following the non-alcoholic movement's playbook, moving from niche to mainstream faster than anyone predicted. With Target testing hemp-derived THC drinks in Minnesota stores and Total Wine replacing craft…
Target's Circle Week and the State of Retail Target just executed one of its most strategic Circle Week events and then a few weeks later restructuring 800+ roles, primarily at the director level. For CPG brands, this signals a fundamental shift: merchants are seemingly back in the driver's seat, promotions…
The Digital Coupon Revolution Is Here DIGITS expert Chris Thron shares insights from the ACP Conference on how 8112 universal coupons unlock speed, flexibility, and performance for CPG brands in 2025 and beyond. At the recent ACP Industry Conference for Coupons & Promotions in Chicago, our VP of Retail Media…
Target Circle Week Fall 2025: Better Curation, Deeper Discounts, and a Strategic Shift Target's October Circle Week showcased improved deal merchandising and 40% daily discounts, signaling a clear pivot toward discretionary categories and experience-driven promotions. Target Circle Week in Fall 2025 (October 5-11) delivered its most strategic event yet, featuring…
GroceryShop 2025 Recap: AI, Partnerships, and the Future of Retail Media The DIGITS team just wrapped up an energizing few days at GroceryShop 2025, and this year's event delivered something different and perhaps more meaningful than the previous years. While attendance felt lighter (yes, even the Starbucks line was manageable),…
McKinsey’s ConsumerWise data shows shoppers cutting discretionary spend while leaning into essentials, gift cards, and practical gifts. Here’s how brands should adjust retail media strategies at Target and beyond. McKinsey’s latest ConsumerWise research signals a cautious holiday season. Consumers are spending less on discretionary items and leaning into essentials, gift…
Alcohol Retail Media: Navigating First-Party Data and Dynamic Ad Solutions The alcohol retail media landscape is rapidly evolving, with new first-party data capabilities at Walmart and other leading retailers, dynamic ad solutions that eliminate conversion friction, and innovative partnerships that are driving 8x ROAS for leading brands. DIGITS' latest webinar…
Every December, we put our retail media crystal ball to the test, making predictions for the year ahead on Target, Roundel, and the broader retail media landscape. It is fun to forecast, but it is even more important to check back and see how those predictions are stacking up. Now…
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