What Has Target Search Conquesting Changed After One Month? Target search conquesting is one month in. Here's how placements work, what early results show, and how to budget for offense and defense. Target search conquesting is the biggest change to Target paid search in years, and brands moved fast. Across…
What Target, AI shopping assistants and iROAS mean for your retail media strategy heading into 2027. What did Groceryshop 2026 reveal about retail media strategy? Retail media is growing up. At Groceryshop 2026, it was judged less like a media line item and more like a business partner, one that…
DIGITS Agency and Associated Food Stores Are Building a Regional Retail Media Network DIGITS Agency has signed a partnership with Associated Food Stores (AFS) to launch a full-service regional retail media network. The agreement covers AFS's owned and operated banners, including Macey's, Fresh Market, Lin's Fresh Market, Dan's Market, and…
From Target Cartwheel to First-Party Data: Dave Glaza on The Curiosity Current DIGITS CEO Dave Glaza joins The Curiosity Current podcast to unpack how retail media evolved from Target Cartwheel into first-party data strategy. The Retail Media Origin Story, Straight From the Room Where It Happened DIGITS Founder and CEO…
DIGITS recaps its Live Insider Session on alcohol retail media: new first-party access at Albertsons and Sam's Club, Snag, convenience, and what an Alcohol Retail Media AOR delivers for 2027. Alcohol retail media is moving faster than most brand teams are tracking. In our latest DIGITS Live Insider Session, Dave…
Target's Q2 2026 Earnings Call: What the Roundel and Circle 360 Numbers Mean for Retail Media Strategy Target's Q2 2026 earnings show Roundel growth near 20% and Circle 360 revenue up more than 40%. Here is what it means for retail media budgets, plus Dave Glaza's read against his 2026…
Dave Glaza Joins Kevel's Unlocking Retail Media Podcast to Talk Investment-Grade Media DIGITS Founder Dave Glaza joins James Avery on Kevel's Unlocking Retail Media podcast to unpack investment-grade media, regional grocer strategy, and alcohol retail media. Dave Glaza, Founder and CEO of DIGITS, sat down with James Avery, CEO of…
What's the Verdict on Dave's 2026 Target Predictions So Far? Seven months into 2026, Dave's predictions are landing better than most forecasts do at the halfway mark. Paid search is scaling past his original call. AI shopping experiences arrived faster than predicted, even if the final form is still developing.…
Target Paid Search in 2026: Why It Is No Longer Optional for Mid-Market Vendors Target paid search is up 20% and now table stakes for vendors. See DIGITS benchmarks, budget tiers, and placement strategy from our latest Live Insider Session. Target Paid Search Has Become Table Stakes for Vendors Target…
Retail Media Search and Marketplaces: What Brands Need to Know About Auctions, Attribution, and Commerce Media in 2026 Retail media search now runs on real auction math and deterministic attribution. Here is what CPG brands need to know to compete. Retail media search is no longer a simple bid-and-buy channel.…
Circle Deal Days June 2026 Recap: What Target Got Right and Where Brands Should Lean In A Target Circle Deal Days recap for CPG brands. DIGITS breaks down what worked, what was missed, and how to plan your next event. What did Target Circle Deal Days June 2026 tell us…
What P2PI 2026 Revealed About the State of Retail Media Strategy DIGITS attended the P2PI Retail Media Summit and returned with sharp takeaways on offsite execution, in-store media, convenience retail, and AI's growing role in retail media strategy. Retail Media Strategy Is Maturing, and P2PI Had the Proof The P2PI…
DIGITS Is Now a Walmart Connect Partner: What It Means for CPG Brands DIGITS Agency has earned Walmart Connect Partner status, expanding its retail media capabilities for CPG brands across Target, Walmart, and beyond. DIGITS Agency has been officially designated as a Walmart Connect Partner, joining a network of agency,…
What We Learned at BACI: The State of Beverage Alcohol Retail Media A DIGITS recap of the BACI meeting in Charlotte, covering on-demand delivery economics, digital shelf gaps, co-merchandising, and what's next for beverage retail media strategy. Beverage Retail Media Is Catching Up Faster Than the Industry Realizes The recent…
Live Session Recap: Retail Media offsite trends in Omnichannel grocery RMN offsite media is the third pillar of retail media and the fastest-growing channel for CPG brands. Learn how it works, who it reaches, and how to measure it. Offsite retail media is not your brand team's programmatic spend. It…
Target Q1 2026 Earnings Recap: What the Numbers Mean for Retail Media Brands DIGITS unpacks Target's Q1 2026 earnings call, including +6.7% net sales, +5.6% comps, and what brands should do next on Roundel and Target Circle. Target Posted Its Best Quarter in Years. Here is What Brands Should Actually…
The DIGITS Story: Ten Years of Bringing Retail Media Closer to Retail DIGITS Agency marks 10 years of retail media expertise, growth, and niche specialization. Here's what a decade of building at the intersection of retail and media has taught us. Retail Media Wasn't a Category When DIGITS Was Founded.…
DIGITS recaps the CSP Retail Media Network Forum 2026 in Chicago with key takeaways on small-format RMN strategy, AI in commerce, and what CPG brands should do differently now. Small-Format Retail Media Is Not a Scaled-Down Version of What You Already Do The CSP Retail Media Network Forum brought together…
DIGITS recaps the April 2026 Ascendant RMN Boot Camp, including the launch of Ascendant SHOWCASE, the return of merchant-led retail media, and what AI means for commerce media in 2026. The Ascendant RMN Boot Camp Showed a Retail Media Industry Growing Up The April 2026 Ascendant RMN Americas Boot Camp…
Target's New Chapter Is Showing Signs of Working. Here's What the Data Says and What Brands Should Do Next. DIGITS breaks down Target's 2026 momentum, promotional strategy shifts, and the four biggest mistakes CPG brands are making at Target right now. Target Is Turning a Corner, and the Numbers Are…
Target's Spring Circle Event Showed Progress, but the Execution Gaps Tell a Bigger Story Target's first Circle Deal Days event of 2026 ran March 25-27, marking the eighth iteration of the retailer's signature loyalty-driven sale. Rebranded from the former "Circle Week" format, the condensed three-day window featured discounts of up…
What Target and Walmart Q4 Earnings Tell Every CPG Brand About Retail Media in 2026 Target and Walmart just reported Q4 earnings on the same week. Here is what both calls reveal about retail media strategy, loyalty, and where CPG brands should be investing in 2026. Target and Walmart Reported…
Live Insider Session Recap: Expo West, Emerging Brand Trends and Retail Media Key insights from Expo West 2026 on emerging CPG brand trends, retail media strategy for new brands, and how to scale from launch to national distribution at Target, Walmart, and beyond. Expo West 2025 brought 65,000 attendees and…
Expo West 2026: A Merchant's Return to the Roots of Retail Media DIGITS CEO Dave Glaza shares his first Expo West experience, discovering how emerging CPG brands are embracing retail media while staying focused on what matters most: selling more units. After years of hearing about Natural Products Expo West…
What CPG Brands and Retail Media Partners Need to Know Target Is Playing a Different Game in 2026. Here's What It Means for Your Brand Target's Q4 2026 Financial Community Meeting wasn't a standard earnings call. It was a reset. CEO, Michael Fiddelke and Executive Vice President and Chief Merchandising…
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