Insights

Ascendant Retail Media Conference

CONFERENCE RECAP: ASCENDANT RETAIL MEDIA NETWORK

Dave Glaza
September 30,2024

Key Takeaways from the Ascendant Retail Media Network Bootcamp Conference Last week, I had the privilege of attending the Ascendant Retail Media Network (RMN) Bootcamp in Palo Alto, CA. This event brought together 120 attendees from RMNs, agencies, brands, and tech companies for an immersive experience full of networking, knowledge…

Grocery Shop 2024

GET READY FOR GROCERYSHOP 2024: KEY TIPS AND HIGHLIGHTS FROM THE DIGITS TEAM

Dave Glaza
September 18,2024

Get Ready for Groceryshop 2024 in Las Vegas: Key Tips & Highlights from the DIGITS Team Groceryshop 2024 is almost here, and we couldn’t be more excited! As we gear up for the biggest conference in the grocery retail industry, we recently sat down with the DIGITS team to chat…

The Future of Alcohol Retail Media

THE FUTURE OF ALCOHOL RETAIL MEDIA: WEBINAR HIGHLIGHTS AND INSIGHTS

Dave Glaza
August 27,2024

The Future of Alcohol Retail Media: Webinar Highlights and Insights The future of Alcohol Retail Media is on the rise. At DIGITS, we recently hosted a webinar focused on the exciting developments in alcohol retail media, bringing together industry experts to share their insights. If you missed the live session,…

Target Q2 Earnings

KEY VENDOR INSIGHTS FROM TARGET’S Q2 EARNINGS REPORT: WHAT YOU NEED TO KNOW

Dave Glaza
August 23,2024

Key Vendor Insights from Target’s Q2 Earnings Report: What You Need to Know There’s a lot to be excited about in Target’s latest earnings report. As a former team member, I’m thrilled to see the positive momentum that’s taking place, especially from a digital and retail media perspective. Here are…

Inc 5000

DIGITS AGENCY MAKES THE INC 5000 LIST: A PROUD MOMENT FOR OUR TEAM

Dave Glaza
August 13,2024

DIGITS Agency Makes the Inc. 5000 List: A Proud Moment for Our Team I am thrilled to share some incredible news with all of you: DIGITS Agency has made the Inc. 5000 list for the first time, ranking No. 1905 on the 2024 list of the fastest-growing private companies in…

Retail Media for Alcohol Brands

ELEVATING RETAIL MEDIA FOR ALCOHOL BRANDS

Dave Glaza
August 06,2024

At DIGITS Agency, we recently held an insightful quarterly webinar on Retail Media for Alcohol Brands, hosted by our CEO, David Glaza, and led by our Alcohol Lead, Mallory Becker, to delve into the strategies that can help alcohol brands thrive at Target. As we celebrated one year of being…

Target Roundel

BOOSTING SALES WITH DIGITS OFFSITE MEDIA COMPLIMENTING TARGET ROUNDEL

Dave Glaza
July 31,2024

THREE CASE STUDIES IN THE FOOD ESSENTIALS CATEGORY In today’s competitive retail landscape, brands must leverage every available tool to drive sales and maximize ROI. DIGITS Agency's third-party offsite media solutions, combined with Target’s Roundel, offer a powerful combination for brands looking to enhance their marketing efforts.  DIGITS lower minimums,…

Target Circle Week

THIS WEEK IS TARGET’S LARGEST CIRCLE WEEK EVER!

Dave Glaza
July 10,2024

Four months after announcing the relaunch of its Circle program, Target has organized its strategy and operations to bring the largest circle week ever to its shoppers! Let’s look into the numbers and find out what this means for CPGs. Impressive Numbers and Exciting Deals This July, Target is offering…

P2PI Retail Media Summit

P2PI RETAIL SUMMIT INSIGHTS: THE RETAIL MEDIA LANDSCAPE

Dave Glaza
June 28,2024

KEY TAKEAWAYS FROM THE P2PI RETAIL SUMMIT 2024 The recent P2PI Retail Summit in Chicago was a melting pot of ideas, insights, and innovations in the retail media landscape. With DIGITS Agency's Dylan Mueller in attendance, we gleaned critical insights and identified strategic opportunities for the future. Here’s a comprehensive…

Cheers Network - DIGITS Retail Media

INTRODUCING THE CHEERS NETWORK: A RETAIL MEDIA NETWORK FOR THE ADULT BEVERAGE INDUSTRY

Dave Glaza
June 25,2024

THE CHEERS NETWORK: REVOLUTIONIZING RETAIL MEDIA FOR THE ADULT BEVERAGE INDUSTRY DIGITS Agency is thrilled to announce the launch of The Cheers Network, a groundbreaking retail media solution dedicated exclusively to the adult beverage industry. As the first of its kind, this innovative network seamlessly integrates first-party (1P) and third-party…

Target Promotions

WIN SHARE DURING TARGET PROMOTIONS: INSIGHTS AND STRATEGIES FROM OUR WEBINAR

Dave Glaza
June 19,2024

HOW TO WIN SHARE DURING TARGET PROMOTIONS In a world where retail promotions are evolving at breakneck speed, staying ahead of the curve is crucial. Our recent webinar, "How to Win Share During Target Promotions," delved into this dynamic landscape. Here's a comprehensive recap of the key takeaways and strategies…

Schnucks Rewards

SCHNUCKS LEADING THE WAY IN REGIONAL RETAIL MEDIA INNOVATION

Dave Glaza
June 04,2024

SCHNUCKS LEADING THE WAY IN REGIONAL RETAIL MEDIA INNOVATION Retail Media is experiencing rapid growth, expanding at a rate of 20% per year. Amidst this expansion, regional grocers are striving to carve out their place in the industry. Among them, Schnucks is a standout, recognized by Forbes as the most…

In Store Signage

TARGET CIRCLE’S RELAUNCH: KEY TAKEAWAYS AND STRATEGIES FOR SUCCESS

Dave Glaza
May 31,2024

In the dynamic world of retail, staying ahead of the curve is essential for maintaining customer engagement and driving sales. Target's recent relaunch of its loyalty program, Target Circle, exemplifies this principle perfectly. Announced just a few months ago during their annual earnings call, the changes took effect on April…

The Impact of Target Circle's New Features in Its First Month

THE IMPACT OF TARGET CIRCLE’S NEW FEATURES

Dave Glaza
May 14,2024

April marked a milestone for retail promotions with the relaunch of Target Circle. This revamped loyalty program introduced innovative features that have not only excited shopper marketers but also significantly influenced retail dynamics. In this article, we explore the impact of Target Circle’s new features in the first month's data…

DIGITS WEBINAR ON TARGET CIRCLE

Dave Glaza
May 06,2024

INTRODUCTION TO DIGITS AND THEIR EXPERTISE WITH TARGET CIRCLE At DIGITS, we're more than just a specialist agency focused on retail media – we're your go-to partner for navigating the intricacies of Target's promotional and digital landscape, especially when it comes to Target Circle. With a team boasting extensive experience…

Ascendant Retail Media Conference

INSIGHTS FROM THE ASCENDANT RMN RETAIL MEDIA CONFERENCE

Dave Glaza
April 16,2024

Last week, I had the privilege of attending the Ascendant RMN Retail Media Conference in New York City, representing DIGITS as a member of the RMN council. This prestigious gathering brought together around 100 industry executives spanning diverse sectors, including brand advertisers, agencies, retail media networks (RMNs), and tech companies…

THE NEW TARGET CIRCLE: A CLOSER LOOK AT THE LATEST UPDATES

Dave Glaza
April 12,2024

It's been two months since Target dropped the bombshell about revamping its beloved Circle program, sending waves of anticipation throughout the retail industry. This week, the much-anticipated new experience officially launched with Circle Week, unveiling a host of exciting changes. At DIGITS, we're taking a closer look at the latest…

Schnucks Regional Retail Media Networks

REGIONAL RETAIL MEDIA NETWORKS (RMN): LESSONS LEARNED FROM SCHNUCKS’ LAUNCH

Dave Glaza
April 02,2024

In January 2024, Schnucks made a significant move by launching their 1P offsite Regional Retail Media Networks (RMN), marking a pivotal moment in the evolution of digital advertising in the retail space. As RMNs transition from national giants like Walmart to mid-tier players such as Hy-Vee, and now to regionals…

Mystery Prize

HOW TO NAVIGATE THE NEW TARGET CIRCLE LANDSCAPE

Dave Glaza
March 19,2024

Target recently made waves in the retail world with the announcement of a Circle relaunch, leaving sales and retail media executives scrambling to adapt to the new landscape. If you're feeling unsure about how to navigate these changes, fear not! DIGITS, the leading Target Retail Media agency, is here to…

TARGET ALCOHOL WEBINAR RECAP

TARGET ALCOHOL WEBINAR RECAP

Dave Glaza
March 18,2024

If you missed our recent webinar on the alcohol category, fear not! We've got you covered with a quick Target alcohol webinar recap with all the key highlights from the session. Led by David Glaza, Founder and CEO, and Mallory Becker, our Account Director specializing in Target alcohol, this webinar…

BRANDS DRIVING GROWTH WITH TARGET CIRCLE

Dave Glaza
March 12,2024

Exciting news as Target unveiled major expansion plans and transformative changes to its renowned Target Circle loyalty program during the 2023 Annual Earnings call. With Target Circle sales volume forecasted to surge by an impressive 400% in 2024, the retail landscape is poised for unprecedented growth and innovation. For those…

TARGET’S CIRCLE LOYALTY PROGRAM: WHAT BRANDS NEED TO KNOW

Dave Glaza
March 05,2024

In their 2023 Annual Earnings call, Target made waves with major changes to the Target Circle loyalty program, signaling its significance as a driver and lever for Target in 2024 and beyond. Let's delve into the highlights of these changes and what they mean for brands. EXPANDING TARGET CIRCLE: BIG…

3P MEDIA: A KEY INGREDIENT IN YOUR TARGET RMN STRATEGY

Dave Glaza
March 04,2024

In the realm of Retail Media Networks (RMN), 3P media emerges as a powerful tool, particularly in crafting a successful strategy at Target. Due to the spotlight on Roundel, many new clients are unfamiliar with this tactic. However, those who pilot 3P quickly onboard it as a crucial lever for…

DIGITS ELEVATES ALCOHOL MEDIA CAPABILITIES IN 2024

Dave Glaza
February 29,2024

Exciting news at DIGITS! We're thrilled to announce that our capabilities for alcohol media have reached new heights in 2024, making our offering to drive business around Target stores the best in the industry. To mark this milestone, DIGITS is hosting a Target Alcohol Digital Success Intro open to all…

THE POWER OF TARGET CIRCLE: A Q4 RECAP

Dave Glaza
January 19,2024

Target's commitment to delivering exceptional value and fostering shopper loyalty takes center stage with Target Circle, a cornerstone of the retail giant's strategy. Alongside Target RedCard, Circle members represent the most devoted and frequent visitors to Target stores. The latest insights from Q4 shed light on the impressive activation of…

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