Four months after announcing the relaunch of its Circle program, Target has organized its strategy and operations to bring the largest circle week ever to its shoppers! Let’s look into the numbers and find out what this means for CPGs. Impressive Numbers and Exciting Deals This July, Target is offering…
KEY TAKEAWAYS FROM THE P2PI RETAIL SUMMIT 2024 The recent P2PI Retail Summit in Chicago was a melting pot of ideas, insights, and innovations in the retail media landscape. With DIGITS Agency's Dylan Mueller in attendance, we gleaned critical insights and identified strategic opportunities for the future. Here’s a comprehensive…
THE CHEERS NETWORK: REVOLUTIONIZING RETAIL MEDIA FOR THE ADULT BEVERAGE INDUSTRY DIGITS Agency is thrilled to announce the launch of The Cheers Network, a groundbreaking retail media solution dedicated exclusively to the adult beverage industry. As the first of its kind, this innovative network seamlessly integrates first-party (1P) and third-party…
HOW TO WIN SHARE DURING TARGET PROMOTIONS In a world where retail promotions are evolving at breakneck speed, staying ahead of the curve is crucial. Our recent webinar, "How to Win Share During Target Promotions," delved into this dynamic landscape. Here's a comprehensive recap of the key takeaways and strategies…
SCHNUCKS LEADING THE WAY IN REGIONAL RETAIL MEDIA INNOVATION Retail Media is experiencing rapid growth, expanding at a rate of 20% per year. Amidst this expansion, regional grocers are striving to carve out their place in the industry. Among them, Schnucks is a standout, recognized by Forbes as the most…
In the dynamic world of retail, staying ahead of the curve is essential for maintaining customer engagement and driving sales. Target's recent relaunch of its loyalty program, Target Circle, exemplifies this principle perfectly. Announced just a few months ago during their annual earnings call, the changes took effect on April…
April marked a milestone for retail promotions with the relaunch of Target Circle. This revamped loyalty program introduced innovative features that have not only excited shopper marketers but also significantly influenced retail dynamics. In this article, we explore the impact of Target Circle’s new features in the first month's data…
INTRODUCTION TO DIGITS AND THEIR EXPERTISE WITH TARGET CIRCLE At DIGITS, we're more than just a specialist agency focused on retail media – we're your go-to partner for navigating the intricacies of Target's promotional and digital landscape, especially when it comes to Target Circle. With a team boasting extensive experience…
Last week, I had the privilege of attending the Ascendant RMN Retail Media Conference in New York City, representing DIGITS as a member of the RMN council. This prestigious gathering brought together around 100 industry executives spanning diverse sectors, including brand advertisers, agencies, retail media networks (RMNs), and tech companies…
It's been two months since Target dropped the bombshell about revamping its beloved Circle program, sending waves of anticipation throughout the retail industry. This week, the much-anticipated new experience officially launched with Circle Week, unveiling a host of exciting changes. At DIGITS, we're taking a closer look at the latest…
In January 2024, Schnucks made a significant move by launching their 1P offsite Regional Retail Media Networks (RMN), marking a pivotal moment in the evolution of digital advertising in the retail space. As RMNs transition from national giants like Walmart to mid-tier players such as Hy-Vee, and now to regionals…
Target recently made waves in the retail world with the announcement of a Circle relaunch, leaving sales and retail media executives scrambling to adapt to the new landscape. If you're feeling unsure about how to navigate these changes, fear not! DIGITS, the leading Target Retail Media agency, is here to…
If you missed our recent webinar on the alcohol category, fear not! We've got you covered with a quick Target alcohol webinar recap with all the key highlights from the session. Led by David Glaza, Founder and CEO, and Mallory Becker, our Account Director specializing in Target alcohol, this webinar…
Exciting news as Target unveiled major expansion plans and transformative changes to its renowned Target Circle loyalty program during the 2023 Annual Earnings call. With Target Circle sales volume forecasted to surge by an impressive 400% in 2024, the retail landscape is poised for unprecedented growth and innovation. For those…
In their 2023 Annual Earnings call, Target made waves with major changes to the Target Circle loyalty program, signaling its significance as a driver and lever for Target in 2024 and beyond. Let's delve into the highlights of these changes and what they mean for brands. EXPANDING TARGET CIRCLE: BIG…
In the realm of Retail Media Networks (RMN), 3P media emerges as a powerful tool, particularly in crafting a successful strategy at Target. Due to the spotlight on Roundel, many new clients are unfamiliar with this tactic. However, those who pilot 3P quickly onboard it as a crucial lever for…
Exciting news at DIGITS! We're thrilled to announce that our capabilities for alcohol media have reached new heights in 2024, making our offering to drive business around Target stores the best in the industry. To mark this milestone, DIGITS is hosting a Target Alcohol Digital Success Intro open to all…
Target's commitment to delivering exceptional value and fostering shopper loyalty takes center stage with Target Circle, a cornerstone of the retail giant's strategy. Alongside Target RedCard, Circle members represent the most devoted and frequent visitors to Target stores. The latest insights from Q4 shed light on the impressive activation of…
As we enter 2024, we extend our heartfelt gratitude for your continued partnership with DIGITS. HIGHLIGHTS THAT MADE 2023 EXCEPTIONAL: 1. DIGITS INSIGHTS A Gateway to Knowledge In 2023, DIGITS launched the Insights section, delving into everything from optimizing Roundel campaigns to unraveling the potential of Retail Media Networks (RMNs).…
If you're a vendor investing in Target's Roundel, you're on the right track, but are you maximizing your investment? The truth is, that many vendors fall short in leveraging Roundel to its full potential. Lucky for you, DIGITS has an expert team dedicated to optimizing Roundel campaigns, and we're here…
OVERVIEW Target recently unveiled its Q3 2023 results, showcasing a dynamic business strategy that navigates challenges while maintaining robust growth. The numbers tell a compelling story of innovation, efficiency, and a customer-centric approach. And once again DIGITS clients outperformed Target's average sales with a whopping +16% lift in Digital. FINANCIAL…
Thanksgiving, a time when the air is filled with the aromas of hearty feasts, laughter echoes in the company of loved ones, and gratitude becomes the centerpiece of our hearts. It's my favorite holiday, a day where the pressures of perfection melt away, leaving room for the simple joys of…
Target Circle just celebrated its 10th birthday, but it seems many brands' sales leads still grapple with how to effectively leverage this powerful platform. In this blog post, we aim to debunk common misconceptions and unveil the incredible potential of Target Circle. MISTAKE 1: "ALL CIRCLE SHOPPERS WOULD BUY ANYWAY,…
The holiday season is here, and it's time to make your shopping list. According to a new survey, we're planning to spend nearly $900 on holiday celebrations this year, which is an increase of more than $40 from last year. While shoppers are opening their wallets wider, the good news…
CELEBRATING A MILESTONE ACHIEVEMENT At DIGITS, we are absolutely thrilled to share some exciting news – we've clinched the No. 10 spot on this year's MSP Fast 50 List! This recognition is a testament to our rapid growth and our unwavering commitment to excellence. SUSTAINING GROWTH AND WELCOMING TALENT Keeping…
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