Target Q4 2024 Earnings Recap & What It Means for 2025 Circle, Roundel & Retail Media Take Center Stage If there’s one thing we love at DIGITS, it’s decoding the Target earnings call. And this March 4th, Target delivered a clear signal: Target Circle, Roundel, and marketing innovations are driving…
DIGITS Launches the First-Ever Independent Convenience Store Retail Media Network (RMN) Retail media has transformed how brands connect with shoppers in grocery and big-box retail. Now, DIGITS is bringing that same power to convenience stores. In April 2025, we are going live with the DIGITS C-Store Retail Media Network (RMN),…
The retail and consumer goods industries are stepping into a new era with 8112 Universal Coupons If you’ve ever fumbled through a stack of paper coupons or battled outdated systems at checkout, there’s good news. The retail and consumer goods industries are stepping into a new era with 8112 Universal…
Amazon Shakes Up Retail Media with New Adtech Offering In a bold move to reshape the retail media landscape, Amazon is taking its ad business beyond its own platform and into the hands of other retailers. Announced at CES 2025, Amazon Retail Ad Service is a groundbreaking offering that allows…
2024 Year in Review and Preparing for 2025: A DIGITS Agency Perspective If you told me back in 2003, as I ordered Video Games to Target stores as a merchant, that in 2024 I’d still be in retail, but would be buying and selling ads on phones, I probably wouldn’t…
The Future of Retail Media: Lessons from 2024 As 2025 kicks off, it’s the perfect time to reflect on the transformative 2024 we’ve had in retail media. DIGITS Agency CEO, David Glaza, recently joined Retail Media Moguls for their year-end podcast special, The Future of Retail Media: Lessons from 2024. Hosted by Stuart…
DIGITS Agency's Strategies for Success at Target & Exclusive Look at Post-Black Friday Data. The holiday shopping season is in full swing, and Black Friday has once again provided valuable insights into consumer behavior and retail trends. At DIGITS, we recently hosted a webinar featuring Dave Glaza, Founder & CEO,…
Instacart Joins Ibotta Performance Network: A Game-Changer for CPG Promotions In a move that underscores the continued evolution of digital promotions, Instacart has officially partnered with the Ibotta Performance Network (IPN) to deliver enhanced savings opportunities for online shoppers. This strategic alliance is poised to revolutionize how brands connect with…
Empowering Regional Grocers: DIGITS Agency Partners with PubMatic to Revolutionize Retail Media Networks DIGITS is thrilled to announce an exciting partnership with PubMatic, leveraging its Convert platform to redefine the retail media landscape for regional grocers and convenience stores. This collaboration marks a significant milestone, enabling mid-size and regional retailers…
Target Q3 Earnings Recap: Challenges, Opportunities, and Takeaways Target’s Q3 2024 earnings call revealed a mixed bag of results, reflecting the evolving challenges and opportunities in today’s retail environment. While the Minneapolis-based retailer missed Wall Street’s revenue and earnings expectations, several bright spots, including the success of Circle Week and…
Brand Success in Retail Media: Top Takeaways from the Revenue Boost Podcast Hey everyone, I recently had the chance to sit down with Kerry Curran on Revenue Boost, where we dove into the exciting, ever-evolving world of brand success in retail media. It was a great conversation, and I shared some…
Key Takeaways from the Association for Coupons and Promotions Conference Recently, I had the opportunity to attend the Association for Coupons and Promotions Conference. I went into it with a bit of skepticism, wondering if there was anything new to learn after 12 years of experience in the coupon world.…
Vroom Delivery has teamed up with DIGITS Agency to launch a Retail Media Network In a groundbreaking move for the convenience retail industry, Vroom Delivery has teamed up with DIGITS Agency to launch a Retail Media Network (RMN), providing small- and medium-sized convenience retailers with access to advertising revenue historically…
Target Circle Week continues to grow in size and impact, becoming a vital part of Target's strategy to boost share and engagement ahead of the holiday season. Target Circle Week 2024 event saw a surge in both offers and customer participation, with Circle members enjoying exclusive deals on a wide…
DIGITS Recap: Key Themes and Takeaways from Groceryshop 2024 The DIGITS team had a front-row seat to Groceryshop 2024, and this year’s event certainly delivered fresh insights on the retail, grocery and eCommerce landscape. From the dominance of retail media discussions to the growing role of ad tech, here’s a…
Key Takeaways from the Ascendant Retail Media Network Bootcamp Conference Last week, I had the privilege of attending the Ascendant Retail Media Network (RMN) Bootcamp in Palo Alto, CA. This event brought together 120 attendees from RMNs, agencies, brands, and tech companies for an immersive experience full of networking, knowledge…
Get Ready for Groceryshop 2024 in Las Vegas: Key Tips & Highlights from the DIGITS Team Groceryshop 2024 is almost here, and we couldn’t be more excited! As we gear up for the biggest conference in the grocery retail industry, we recently sat down with the DIGITS team to chat…
The Future of Alcohol Retail Media: Webinar Highlights and Insights The future of Alcohol Retail Media is on the rise. At DIGITS, we recently hosted a webinar focused on the exciting developments in alcohol retail media, bringing together industry experts to share their insights. If you missed the live session,…
Key Vendor Insights from Target’s Q2 Earnings Report: What You Need to Know There’s a lot to be excited about in Target’s latest earnings report. As a former team member, I’m thrilled to see the positive momentum that’s taking place, especially from a digital and retail media perspective. Here are…
DIGITS Agency Makes the Inc. 5000 List: A Proud Moment for Our Team I am thrilled to share some incredible news with all of you: DIGITS Agency has made the Inc. 5000 list for the first time, ranking No. 1905 on the 2024 list of the fastest-growing private companies in…
At DIGITS Agency, we recently held an insightful quarterly webinar on Retail Media for Alcohol Brands, hosted by our CEO, David Glaza, and led by our Alcohol Lead, Mallory Becker, to delve into the strategies that can help alcohol brands thrive at Target. As we celebrated one year of being…
THREE CASE STUDIES IN THE FOOD ESSENTIALS CATEGORY In today’s competitive retail landscape, brands must leverage every available tool to drive sales and maximize ROI. DIGITS Agency's third-party offsite media solutions, combined with Target’s Roundel, offer a powerful combination for brands looking to enhance their marketing efforts. DIGITS lower minimums,…
Four months after announcing the relaunch of its Circle program, Target has organized its strategy and operations to bring the largest circle week ever to its shoppers! Let’s look into the numbers and find out what this means for CPGs. Impressive Numbers and Exciting Deals This July, Target is offering…
KEY TAKEAWAYS FROM THE P2PI RETAIL SUMMIT 2024 The recent P2PI Retail Summit in Chicago was a melting pot of ideas, insights, and innovations in the retail media landscape. With DIGITS Agency's Dylan Mueller in attendance, we gleaned critical insights and identified strategic opportunities for the future. Here’s a comprehensive…
THE CHEERS NETWORK: REVOLUTIONIZING RETAIL MEDIA FOR THE ADULT BEVERAGE INDUSTRY DIGITS Agency is thrilled to announce the launch of The Cheers Network, a groundbreaking retail media solution dedicated exclusively to the adult beverage industry. As the first of its kind, this innovative network seamlessly integrates first-party (1P) and third-party…
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