Target Paid Search in 2026: Why It Is No Longer Optional for Mid-Market Vendors Target paid search is up 20% and now table stakes for vendors. See DIGITS benchmarks, budget tiers, and placement strategy from our latest Live Insider Session. Target Paid Search Has Become Table Stakes for Vendors Target…
Retail Media Search and Marketplaces: What Brands Need to Know About Auctions, Attribution, and Commerce Media in 2026 Retail media search now runs on real auction math and deterministic attribution. Here is what CPG brands need to know to compete. Retail media search is no longer a simple bid-and-buy channel.…
Circle Deal Days June 2026 Recap: What Target Got Right and Where Brands Should Lean In A Target Circle Deal Days recap for CPG brands. DIGITS breaks down what worked, what was missed, and how to plan your next event. What did Target Circle Deal Days June 2026 tell us…
What P2PI 2026 Revealed About the State of Retail Media Strategy DIGITS attended the P2PI Retail Media Summit and returned with sharp takeaways on offsite execution, in-store media, convenience retail, and AI's growing role in retail media strategy. Retail Media Strategy Is Maturing, and P2PI Had the Proof The P2PI…
DIGITS Is Now a Walmart Connect Partner: What It Means for CPG Brands DIGITS Agency has earned Walmart Connect Partner status, expanding its retail media capabilities for CPG brands across Target, Walmart, and beyond. DIGITS Agency has been officially designated as a Walmart Connect Partner, joining a network of agency,…
What We Learned at BACI: The State of Beverage Alcohol Retail Media A DIGITS recap of the BACI meeting in Charlotte, covering on-demand delivery economics, digital shelf gaps, co-merchandising, and what's next for beverage retail media strategy. Beverage Retail Media Is Catching Up Faster Than the Industry Realizes The recent…
Live Session Recap: Retail Media offsite trends in Omnichannel grocery RMN offsite media is the third pillar of retail media and the fastest-growing channel for CPG brands. Learn how it works, who it reaches, and how to measure it. Offsite retail media is not your brand team's programmatic spend. It…
Target Q1 2026 Earnings Recap: What the Numbers Mean for Retail Media Brands DIGITS unpacks Target's Q1 2026 earnings call, including +6.7% net sales, +5.6% comps, and what brands should do next on Roundel and Target Circle. Target Posted Its Best Quarter in Years. Here is What Brands Should Actually…
The DIGITS Story: Ten Years of Bringing Retail Media Closer to Retail DIGITS Agency marks 10 years of retail media expertise, growth, and niche specialization. Here's what a decade of building at the intersection of retail and media has taught us. Retail Media Wasn't a Category When DIGITS Was Founded.…
DIGITS recaps the CSP Retail Media Network Forum 2026 in Chicago with key takeaways on small-format RMN strategy, AI in commerce, and what CPG brands should do differently now. Small-Format Retail Media Is Not a Scaled-Down Version of What You Already Do The CSP Retail Media Network Forum brought together…
DIGITS recaps the April 2026 Ascendant RMN Boot Camp, including the launch of Ascendant SHOWCASE, the return of merchant-led retail media, and what AI means for commerce media in 2026. The Ascendant RMN Boot Camp Showed a Retail Media Industry Growing Up The April 2026 Ascendant RMN Americas Boot Camp…
Target's New Chapter Is Showing Signs of Working. Here's What the Data Says and What Brands Should Do Next. DIGITS breaks down Target's 2026 momentum, promotional strategy shifts, and the four biggest mistakes CPG brands are making at Target right now. Target Is Turning a Corner, and the Numbers Are…
Target's Spring Circle Event Showed Progress, but the Execution Gaps Tell a Bigger Story Target's first Circle Deal Days event of 2026 ran March 25-27, marking the eighth iteration of the retailer's signature loyalty-driven sale. Rebranded from the former "Circle Week" format, the condensed three-day window featured discounts of up…
What Target and Walmart Q4 Earnings Tell Every CPG Brand About Retail Media in 2026 Target and Walmart just reported Q4 earnings on the same week. Here is what both calls reveal about retail media strategy, loyalty, and where CPG brands should be investing in 2026. Target and Walmart Reported…
Live Insider Session Recap: Expo West, Emerging Brand Trends and Retail Media Key insights from Expo West 2026 on emerging CPG brand trends, retail media strategy for new brands, and how to scale from launch to national distribution at Target, Walmart, and beyond. Expo West 2025 brought 65,000 attendees and…
Expo West 2026: A Merchant's Return to the Roots of Retail Media DIGITS CEO Dave Glaza shares his first Expo West experience, discovering how emerging CPG brands are embracing retail media while staying focused on what matters most: selling more units. After years of hearing about Natural Products Expo West…
What CPG Brands and Retail Media Partners Need to Know Target Is Playing a Different Game in 2026. Here's What It Means for Your Brand Target's Q4 2026 Financial Community Meeting wasn't a standard earnings call. It was a reset. CEO, Michael Fiddelke and Executive Vice President and Chief Merchandising…
Target Adult Beverage Digital Playbook: How to Win Market Share in 2026 DIGITS reveals the complete Target adult beverage digital playbook: content optimization, Circle offers, offsite media, and measurement strategies that drive 15% online sales lift and 4.4% in-store lift. Target's adult beverage digital market share is double its store…
Building What's Next in Convenience Retail Media: DIGITS Wraps Its First Full C-Store RMN Campaign DIGITS successfully completes its first full-scale C-Store retail media campaign with Mondelēz and CLIF BUILDERS brand, proving convenience retail media delivers measurable results through strategic partnerships with Vroom Delivery, Bridg, The Trade Desk, and Goodway…
From Merchant to Media: Dave Glaza on What Actually Drives Retail Media Growth DIGITS CEO Dave Glaza shares insights from the Beyond the Shelf podcast on retail media strategy, regional grocers, paid search, measurement, and AI-driven product discovery. Learn what works in 2026. Retail media has no shortage of buzzwords,…
Why Alcohol Brands Should Invest in BOTH Traditional AND Non-Alcoholic Portfolios Now New federal dietary guidelines about alcohol signal a fragmenting alcohol market. Smart brands are investing in a catalog and retail media for both traditional and NA products to capture the full spectrum of consumer behavior. The 2025-2030 U.S.…
Target 2025 in Review, 2026 in Sight: Dave's Retail Media Scorecard and Predictions DIGITS recaps its year-end webinar with predictions for Target, Roundel, paid search, BevAlc, THC, regional grocers, and AI in 2026. What really happened at Target in 2025, and what should CPG brands expect in 2026? DIGITS Founder…
DIGITS Launches BevAlc Look Book: Your Guide to Compliant, High-Performance Beverage Alcohol Marketing DIGITS unveils the BevAlc Look Book, a guide to navigating beverage alcohol retail media, on-demand delivery, social targeting, and compliance. Beverage alcohol marketing doesn't have to be complicated. DIGITS Agency helps BevAlc brands cut through the complexity…
DIGITS made its P2PI LIVE debut in November 2025. Discover why this smaller, practitioner-focused event delivered high-quality leads, real learning, and a standout BevAlc track that showcased the future of alcohol commerce. Held November 11-13 in Schaumburg, Illinois, this year's Path to Purchase conference delivered what commerce marketers need most:…
Target's Q3 2025 earnings show Roundel revenue surged (mid-teens growth) despite a 2.7% sales decline. Learn why retail media is now central to Target's margin strategy and what it means for CPG brands. Target's Q3 2025 earnings reveal a clear market signal: while merchandise sales declined 2.7% year over year,…
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