Exciting news as Target unveiled major expansion plans and transformative changes to its renowned Target Circle loyalty program during the 2023 Annual Earnings call. With Target Circle sales volume forecasted to surge by an impressive 400% in 2024, the retail landscape is poised for unprecedented growth and innovation.

For those who may have missed the groundbreaking updates, Target’s official release can be found here: https://corporate.target.com/investors 

Additionally, for valuable insights and perspectives from the DIGITS team, be sure to explore our LinkedIn posts.

As we navigate through the evolving landscape of Target Circle, it’s essential to reflect on its journey in 2023 and recognize the brands that have led the charge in leveraging this powerful platform. These trailblazing brands have not only demonstrated exceptional usage but have also emerged as pivotal drivers of trial and innovation within the Target ecosystem.

Brands Driving Growth with Target Circle

To shed light on the brands that have harnessed the full potential of Target Circle, we’ve compiled a comprehensive overview of the most active players across various categories. From household essentials to food brands and emerging trial drivers, these brands have strategically utilized Target Circle to engage with Target’s best and most loyal guests, driving volume and fostering brand loyalty.

1. MOST ACTIVE BRANDS STOREWIDE

The most active brands list boasts industry giants, each averaging an impressive 4-7 offers live every day! These brands recognize Target Circle as a potent tool to drive volume and engagement among Target’s discerning guests.

2. MOST ACTIVE FOOD BRANDS

Food brands dominate the Target Circle landscape, with Target’s popular owned brand, Good & Gather, leading the pack. From household staples to gourmet treats, these brands have capitalized on Target Circle’s expansive reach within the grocery segment.

3. MOST ACTIVE NON-FOOD/ESSENTIALS/BABY

Innovative brands outside the food category have embraced Target Circle as a means to drive incremental awareness and conversion. From kitchen essentials to magazines and liquor, these brands have leveraged Target Circle to expand their reach and drive growth.

4. MARKET SHARE HUNTERS

These vendors have set their sights on winning market share and boosting volume, with most offers at 25% off or higher. Target’s dominance in the food category underscores its commitment to driving growth and fostering brand partnerships.

5. EMERGING TRIAL DRIVING FOOD

These food brands have seized the opportunity to drive trial and engagement, utilizing Target Circle as a modern sampling program. With the majority of offers at 40% or higher, these brands are making a splash and capturing the attention of Target’s discerning guests.

DIGITS remains committed to empowering brands with actionable insights and strategic guidance. Request a free Target Circle market share report from our website to gain valuable insights into your category’s performance. Together, let’s unlock the full potential of Target Circle and drive growth in the dynamic world of retail media.

Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores! 

LinkedIn: https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn: https://www.linkedin.com/company/digits-agency/