Insights

THE POWER OF TARGET CIRCLE: A Q4 RECAP

David Glaza
January 19,2024

Target's commitment to delivering exceptional value and fostering shopper loyalty takes center stage with Target Circle, a cornerstone of the retail giant's strategy. Alongside Target RedCard, Circle members represent the most devoted and frequent visitors to Target stores. The latest insights from Q4 shed light on the impressive activation of…

REFLECTING ON 2023 AND GEARING UP FOR A DYNAMIC 2024!

David Glaza
January 11,2024

As we enter 2024, we extend our heartfelt gratitude for your continued partnership with DIGITS. HIGHLIGHTS THAT MADE 2023 EXCEPTIONAL: 1. DIGITS INSIGHTS A Gateway to Knowledge In 2023, DIGITS launched the Insights section, delving into everything from optimizing Roundel campaigns to unraveling the potential of Retail Media Networks (RMNs).…

MAXIMIZE YOUR ROUNDEL SPEND WITH DIGITS’ TOP 3 TIPS FOR 2024

David Glaza
December 13,2023

If you're a vendor investing in Target's Roundel, you're on the right track, but are you maximizing your investment? The truth is, that many vendors fall short in leveraging Roundel to its full potential. Lucky for you, DIGITS has an expert team dedicated to optimizing Roundel campaigns, and we're here…

TARGET Q3 2023: DRIVING SUCCESS, DELIVERING VALUE

David Glaza
December 01,2023

OVERVIEW Target recently unveiled its Q3 2023 results, showcasing a dynamic business strategy that navigates challenges while maintaining robust growth. The numbers tell a compelling story of innovation, efficiency, and a customer-centric approach. And once again DIGITS clients outperformed Target's average sales with a whopping +16% lift in Digital. FINANCIAL…

A DIGITAL THANKSGIVING REFLECTION

David Glaza
November 21,2023

Thanksgiving, a time when the air is filled with the aromas of hearty feasts, laughter echoes in the company of loved ones, and gratitude becomes the centerpiece of our hearts. It's my favorite holiday, a day where the pressures of perfection melt away, leaving room for the simple joys of…

DEMYSTIFYING TARGET CIRCLE: MAXIMIZING YOUR ROI

David Glaza
November 10,2023

Target Circle just celebrated its 10th birthday, but it seems many brands' sales leads still grapple with how to effectively leverage this powerful platform. In this blog post, we aim to debunk common misconceptions and unveil the incredible potential of Target Circle. MISTAKE 1: "ALL CIRCLE SHOPPERS WOULD BUY ANYWAY,…

GET THE BEST DEALS THIS HOLIDAY SEASON!

David Glaza
November 07,2023

The holiday season is here, and it's time to make your shopping list. According to a new survey, we're planning to spend nearly $900 on holiday celebrations this year, which is an increase of more than $40 from last year. While shoppers are opening their wallets wider, the good news…

DIGITS Ranks No. 10 on MSP Fast 50 List: A Testament to Rapid Growth

David Glaza
November 06,2023

CELEBRATING A MILESTONE ACHIEVEMENT At DIGITS, we are absolutely thrilled to share some exciting news – we've clinched the No. 10 spot on this year's MSP Fast 50 List! This recognition is a testament to our rapid growth and our unwavering commitment to excellence. SUSTAINING GROWTH AND WELCOMING TALENT Keeping…

THE RMN ASCENDANT GROUP: NAVIGATING THE FUTURE OF RETAIL MEDIA

David Glaza
October 27,2023

WHAT IS THE RMN ASCENDANT GROUP? In the ever-evolving world of Retail Media Networks (RMNs), an exclusive gathering known as the RMN Ascendant Group has emerged. This invite-only network comprises the crème de la crème of RMN leaders, agencies, and tech companies, intentionally kept small with around 75 members. These…

Schnucks – the regional grocer driving Favorite Grocer Media

David Glaza
October 23,2023

DISCOVER THE ERA OF "FAVORITE GROCER MEDIA" WITH DIGITS Welcome to a new era of Retail Media Networks (RMNs), and at DIGITS, we're calling it "Favorite Grocer Media." But why this name? Because we strongly believe that brands should run co-branded media campaigns with the favorite grocer of each shopper.…

Surprisingly Pork – Driving Wellness with Instacart Media

David Glaza
October 18,2023

At DIGITS Agency, we are thrilled to showcase the remarkable achievements of the National Pork Board (NPB) with their latest campaign, aptly named "Surprisingly Pork." This innovative campaign was strategically designed to boost awareness and sales of healthy pork cuts among the millennial audience. In a world dominated by bacon…

Target Circle Week 2023: A big win with Loyalty and Savings!

David Glaza
October 04,2023

Target hit the bullseye with this year's Target Circle Week! It's that time of the year when Target's loyalty and traffic generation platform takes center stage. Held three times annually in March, July, and October, this edition of Circle Week outshone them all. The objectives of Circle Week are clear:…

GroceryShop 2023: Unveiling the Industry’s Premier Conference

David Glaza
September 28,2023

GroceryShop, the premier event of the year for all things related to the digital grocery industry, is like the industry's biggest party held at the luxurious Mandalay Bay Hotel in Las Vegas. Attendees are in for a whirlwind of activity, from early morning breakfast meetings at Citizen to late-night sessions…

Target Circle: Back to School Recap

David Glaza
September 14,2023

BACK TO SCHOOL - A WONDERLAND OF OPPORTUNITY We all remember the feeling of going back to school. The excitement of reuniting with friends, the dread of early morning wake-up calls, and the sheer joy of back-to-school shopping! Heading to the store or the mall with your parents to snag…

Maximizing Market Share: Winning Strategies for Target Success

David Glaza
September 13,2023
3 min. to read

INTRODUCTION Greetings, fellow retail visionaries! In the landscape of commerce, one goal unites us all: increasing market share. Let DIGITS unveil a list of insights that can elevate your brand's presence, maximize ROI, and cement your position in the hearts of Target's shoppers. FISH WHERE THE FISH ARE: THE POWER…

GroceryShop 2023: Navigating the Largest Digital Grocery Conference

David Glaza
September 08,2023

INTRODUCTION Welcome to the biggest event of the year for digital grocery enthusiasts—GROCERYSHOP 2023! DIGITS has been a loyal attendee since the pre-COVID days when this conference was a hidden gem for digital grocery aficionados. Fast forward to the post-COVID era, and GroceryShop has exploded in popularity. Many of you…

Target Circle: Find out what you have been missing

David Glaza
August 25,2023
3 min. to read

Greetings, fellow champions of retail! Today, we unveil a tale spun during the Q2 Target earnings call that has ignited waves of excitement within the corridors of DIGITS. This isn't about new gadgets or enhancements; it's about a resounding achievement that carries significance into the holiday season. Let's dive into…

Target’s Q2 Revenue Unveiled

David Glaza
August 21,2023
3 min. to read

Greetings, fellow retail media enthusiasts! Today, we dive into the story of Target's Q2 revenue and earnings announcement—a narrative laden with anticipation and complex variables. As we explore the chapters of this report, we'll uncover the findings that had the brands on their toes and highlight the exceptional performance of…

What’s changed in Retail Media in the last year?

David Glaza
August 02,2023
3 min. to read

Fellow retail media followers, it's been one year since my appearance on the CPGguys podcast! I wondered if my answers would withstand the test of time. I have returned today with 7 key takeaways from that podcast, along with some exciting 1 year later updates! 1- MOMENTUM IS PICKING UP…

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