Dave Glaza
March 18,2024
3 min. to read


If you missed our recent webinar on the alcohol category, fear not! We’ve got you covered with a quick Target alcohol webinar recap with all the key highlights from the session. Led by David Glaza, Founder and CEO, and Mallory Becker, our Account Director specializing in Target alcohol, this webinar delved into the exciting opportunities and strategies for driving alcohol growth within Target’s ecosystem.


David kicked off the webinar by introducing DIGITS as a Target Vendor Services Agency with a focus on providing expertise and exclusive data to unlock growth potential, particularly in the alcohol category. With our roots firmly planted in the Target ecosystem, we’re uniquely positioned to craft tailored strategies that align with Target’s goals and regulations.



Target’s Top Initiatives: Target is prioritizing driving awareness of adult beverages through amplification, leveraging newness and innovation, and investing in partnerships. DIGITS is well-equipped to support brands in achieving these objectives.

DIGITS Media Approach: Our media strategy is 100% mobile and store-centric, focusing on targeting the right audiences in proximity to Target stores. We utilize various tactics, including display media, audio, and CTV video capabilities, to drive engagement and conversions.

Campaign Examples and KPIs: We shared examples of campaign strategies, creative executions, and key performance indicators (KPIs). Our campaigns typically see strong results, including a 5% store sales lift, a 12% digital sales lift, and a 1.5x ROI return on average.

Partnership Opportunities: We highlighted upcoming events and activation calendars for Q2, Q3, and Q4, including support for Target’s key initiatives such as Thunder Day, Cinco de Mayo, and summer kick-off promotions.

Working with DIGITS: Brands have the option to partner with DIGITS on an annual plan basis or on a campaign-by-campaign basis. Our team works closely with brands to develop strategic media plans, creative assets, and ongoing optimization strategies.

Exclusive Data Access: DIGITS now has access to exclusive Target sales data, allowing for detailed campaign lift reporting and market share analysis. Our partners receive ongoing insights and recommendations through our business dashboard.

If you’re interested in learning more about how DIGITS can support your brand’s growth at Target, you can schedule a consultation here. Whether you’re looking to drive awareness, increase sales, or launch new products, we’re here to help you navigate the complexities of the Target ecosystem and maximize your impact.

Don’t forget to subscribe to our newsletter for the latest updates, activation calendars, and industry news. We’re committed to keeping you informed and empowered to succeed in the ever-evolving landscape of Target retail media.

Thank you to everyone who joined us for the webinar! We look forward to partnering with you on your journey to success at Target.


Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores! 

LinkedIn: https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn: https://www.linkedin.com/company/digits-agency/