David Glaza
August 25,2023
3 min. to read

Target Circle: Find out what you have been missing

Greetings, fellow champions of retail! Today, we unveil a tale spun during the Q2 Target earnings call that has ignited waves of excitement within the corridors of DIGITS. This isn’t about new gadgets or enhancements; it’s about a resounding achievement that carries significance into the holiday season. Let’s dive into the news that has us poised to fuel success for our clients at DIGITS.

TARGET CIRCLE’S ASTOUNDING TRIUMPH: A PRELUDE TO HOLIDAY

Amidst the buzz of Target’s recent earnings reports, remarkable news echoed in regard to a staggering 500,000 new Circle users during Circle week! A win that resounds with promise as we march towards the holiday season—a time of increased retail activity, where each Circle user is a potential recepient for our clients’ offerings.

CIRCLE: THE HIDDEN GEM OF DIGITAL MARKETING AT TARGET

While the spotlight often shines on the bright stars of Roundel and Retail Media, let us not forget the hidden gem that is Target Circle. A tool that remains the industry’s best-kept secret, Circle is our playground of digital prowess. DIGITS orchestrates thousands of Circle offers annually, and the result? A staggering return on investment that outshines every other digital marketing channel at Target.

EMPOWERMENT THROUGH VENDOR CONTROL: THE CIRCLE ADVANTAGE

Ah, the beauty of control lies within the hands of vendors. With Circle, the reins are in your grasp, allowing you to craft tailored campaigns that resonate with your audience. Our Circle offers boast a staggering acceptance rate of over 95% from Target—an achievement that sets Circle leagues ahead of the likes of TPCs, Weekly Ads, Endcaps, and Search strategies which require merchant management.

EMBARKING ON THE CIRCLE JOURNEY: AN INVITATION TO DISCOVER

For those uninitiated in the realm of Circle, an opportunity awaits. In our quest to empower you, we are elated to announce the first-ever Target Circle Market Share Report. Consider this a key to the kingdom, a guide that reveals what your competitors offers. A compass of sorts, pointing towards success through data-backed insights.

DIGITS: YOUR COMPASS TO RETAIL GREATNESS

We stand as your loyal companions on the journey to retail dominance. Currently helping hundreds of brands at Target, DIGITS stands as your Circle agency of record!  Circle is the main conduit through which we sculpt market leaders and amplify sales, we also guide you through the complexities of the entire 5 spoke Target digital flywheel.

CONCLUSION:

The addition of 500,000 new Circle users serves as an anthem of empowerment for both our clients and our commitment to digital excellence. Embrace the power of Circle, seize the insights of the Market Share Report, and join us on a journey where DIGITS transforms brands into retail winners. To embark on this odyssey, connect with us at www.digitsagency.com

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/