THE NEW TARGET CIRCLE: A CLOSER LOOK AT THE LATEST UPDATES
It’s been two months since Target dropped the bombshell about revamping its beloved Circle program, sending waves of anticipation throughout the retail industry. This week, the much-anticipated new experience officially launched with Circle Week, unveiling a host of exciting changes. At DIGITS, we’re taking a closer look at the latest updates.
1. THE RETURN OF THE SNL TARGET LADY 
Fans of Saturday Night Live rejoice! The iconic SNL Target Lady has made her triumphant return, gracing the Target app and dominating the brand’s social media and advertising channels. Her presence adds a delightful touch of nostalgia and humor to the Circle experience, reminding shoppers of the fun and excitement associated with Target.
2. CIRCLE OFFERS EVOLVE INTO “DEALS”
Gone are the days of sifting through a myriad of offers to find the perfect deal. With the new Circle program, offers have transformed into straightforward “Deals,” all pre-selected for the convenience of in-store shoppers. This streamlines the shopping process, providing a more seamless and simplified experience for Target enthusiasts.
3. INTRODUCTION OF PRICE POINT CIRCLE DEALS
In a move aimed at enhancing the value proposition for shoppers, Target has introduced price point Circle Deals, particularly in the Electronics and Entertainment categories. These deals offer attractive discounts on select items, enticing customers with irresistible savings on their favorite products.
4. PDPs NETDOWN PRICES SHOWCASED ON PDPs
Product Detail Pages (PDPs) now feature netdown prices, providing shoppers with a clear view of the discounted prices. It’s worth noting that options for MAP (Minimum Advertised Price) enabled brands still exist, ensuring compliance with pricing regulations while offering competitive deals to customers.
5. MANUFACTURER OFFERS BECOME “COUPONS”
Manufacturer offers have undergone a transformation into “Coupons,” requiring shoppers to actively select them for redemption. These coupons are prominently featured in the buy-it-again functionality, enticing customers with additional savings on their favorite brands and products.
6. UPDATED IN-STORE SIGNING
Enhanced in-store signing adds to the overall shopping experience, with a comprehensive package including floor signs, endcap signing, and unique offer price point signs. These visual cues guide shoppers to the best deals and promotions, enhancing their overall shopping experience at Target stores.
For those eager to delve deeper into the full spectrum of updates and offerings within the new Circle program, we invite you to contact DIGITS through our website form. We’ll be more than happy to provide you with a comprehensive lookbook, detailing all the exciting changes and enhancements introduced by Target.
As the retail landscape continues to evolve, Target remains at the forefront of innovation, constantly striving to elevate the shopping experience for its loyal customers. At DIGITS, we’re excited to partner with brands and retailers to navigate these changes and capitalize on the opportunities presented by the evolving retail ecosystem.
Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores!
LinkedIn: https://www.linkedin.com/in/davidglaza/
Follow DIGITS on LinkedIn: https://www.linkedin.com/company/digits-agency/
