David Glaza
October 23,2023
3 min. to read

Schnucks – the regional grocer driving Favorite Grocer Media

DISCOVER THE ERA OF “FAVORITE GROCER MEDIA” WITH DIGITS

Welcome to a new era of Retail Media Networks (RMNs), and at DIGITS, we’re calling it “Favorite Grocer Media.” But why this name? Because we strongly believe that brands should run co-branded media campaigns with the favorite grocer of each shopper.

A SHIFT IN RETAIL MEDIA LANDSCAPE

Too often, brands direct their efforts toward retail giants like Walmart, Amazon, or Kroger, assuming they are the favorites of all. However, the reality is different. Your favorite grocer might be a local or regional store where you shop weekly. Targeting your preferred grocer with relevant ads significantly increases your chances of converting – a win-win for both brands and consumers.

CHANGING THE RETAIL MEDIA GAME

So, what’s been holding the industry back from achieving this favorite grocer utopia? The lack of strong RMNs at mid-size, regional, or local grocers is a key factor. But the good news is that this landscape is changing. Grocers like Hy-Vee, HEB, and Meijer are launching their RMNs, offering exciting possibilities for brands.

THE SCHNUCKS ADVANTAGE

Today, we want to spotlight Schnucks, a family-owned grocer based in St. Louis, Missouri. DIGITS proudly serves as the Rewards media agency for Schnucks. This grocer has a history of leading the way in grocery tech innovations, and our partnership is driving the retail media industry forward.

SCHNUCKS’ IMPRESSIVE CAPABILITIES

Schnucks boasts an impressive range of capabilities that rival even the national retailers:

  1. Rewards: Offering coupons and points to shoppers both instore and online.
  2. Display Features: Including app, weekly ad, print ad, and email options.
  3. Integrated Shopper Marketing Campaigns: Featuring themed seasonal magazines and communications.
  4. AI Coupon Engine: Powered by data science to deliver personalized coupons.
  5. New 1P Closed Loop Offsite Media: Expanding into social and display advertising that drive traffic back to Schnucks

LEVELING UP FOR REGIONAL GROCERY WITH 1P OFFSITE MEDIA

Schnucks is taking its capabilities to the next level, allowing brands to build defined audiences, target them offsite with co-branded creative, and track their impact in-store. This marks a breakthrough moment for regional grocery stores.

A CALL TO BRANDS

As for brands, it’s time to adapt and allocate budget for this regional capability. Some may argue that smaller RMNs lack the audience size to deserve budget. However, this viewpoint is both inequitable and detrimental to shoppers. We foresee that local RMNs will prove to be a worthwhile ROI for brands, and soon, they will be leading the way in executing the favorite grocer media plan.

EMBRACE THE “FAVORITE GROCER MEDIA” ERA

The era of “Favorite Grocer Media” is here, and it’s all about creating meaningful connections between brands and shoppers through their preferred grocers. At DIGITS, we’re excited to be at the forefront of this evolution in retail media. Stay tuned for more updates and success stories as we navigate this exciting journey together.

Contact DIGITS to explore how we can drive your business forward in this new era of retail media.

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/