Target Circle Week 2023: A big win with Loyalty and Savings!
Target hit the bullseye with this year’s Target Circle Week! It’s that time of the year when Target’s loyalty and traffic generation platform takes center stage. Held three times annually in March, July, and October, this edition of Circle Week outshone them all.
The objectives of Circle Week are clear: drive new sign-ups and boost in-store and digital traffic. The secret sauce to achieving these goals? Deals, deals, and more deals! Target rolled out an impressive array of offers, making it impossible to cover them all. Here are some of the highlights:
THOUSANDS OF ITEMS ON SALE: With over 750 in-app offers spanning the entire store, shoppers had endless options to choose from.
DAILY DEALS: The week kicked off with a bang, offering a fantastic 30% off All in Motion clothing for the family on Sunday, highlighting Tier 1 deals.
WEEK-LONG FEATURED DEALS: Shoppers enjoyed a whole week of savings, including 30% off Halloween costumes, 30% off Women’s Sweaters, and 20% off Bedding and Bath. The discounts extended to select food and beverages, including cereal, coffee, and soda.
VARIOUS OFFERS: Tech enthusiasts had something to look forward to as well, with offers on Apple, Beats, and toys. Plus, there were enticing gift card offers in Health, Laundry, Toys, and more!
MARKETING AND PR: Target left no stone unturned when it came to marketing and PR efforts. They dedicated a whopping 24 pages of their Weekly Ad to Circle Deals, a first in the history of Target Circle. Animated ad units on the app front page and website homepage ensured maximum visibility. Press activations reached audiences through prestigious platforms like the New York Times, CNN, and the Wall Street Journal.
ROUNDEL SPONSORSHIPS: Roundel played a significant role, offering standalone brand ads and multi-brand ads that enticed shoppers with compelling offers and drove them to custom URLs and brand pages featuring Circle items.
DIGITS MEDIA: Brands leveraged DIGITS media to promote their offers offsite to Target’s most loyal shoppers, a strategy that generated additional digital traffic and boosted market share during this peak promotional event.
Did your brand participate in Target Circle Week? Curious to know how you fared within your category? Request a free Target Circle Market Share Report from DIGITS, and we’ll be in touch to provide you with valuable insights.
Stay tuned for more updates, strategies, and success stories as we continue to navigate the ever-evolving landscape of retail media and marketing at DIGITS!
Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:
https://www.linkedin.com/in/davidglaza/
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