David Glaza
September 13,2023
3 min. to read

Maximizing Market Share: Winning Strategies for Target Success

INTRODUCTION

Greetings, fellow retail visionaries! In the landscape of commerce, one goal unites us all: increasing market share. Let DIGITS unveil a list of insights that can elevate your brand’s presence, maximize ROI, and cement your position in the hearts of Target’s shoppers.

FISH WHERE THE FISH ARE: THE POWER OF KEY SEASONS

Picture this: a pond teeming with potential—each season a different school of fish, ripe for the taking. To optimize ROI, the key lies in focusing your efforts during the weeks when shoppers are most likely to make their moves. It’s a strategic move, where your extra funds are invested in moments of high receptivity. You see, unless you possess 100% market share, the notion that every shopper will buy your offering anyway is a fallacy. Convincing a non-brand shopper to indulge in your holiday candy is far easier than enticing them in the month of May.

GUIDING LIGHTS: THE UPCOMING KEY SEASONS

As the retail calendar turns, certain seasons emerge as guiding lights. Circle Week in October, the Toy Book Drop, the Thanksgiving feast, Black Friday, and the enchanting Holiday season—are your prime battlegrounds. These are the moments when the retail stage is set for your brand to shine, to captivate, and to leave an indelible mark on the hearts of shoppers.

MAXIMIZE ONSITE PLACEMENTS: THE ART OF SIPHONING TRAFFIC

Imagine a bustling bazaar where the competition clamors for attention. That bazaar is Target’s app, where most of Target’s digital transactions are completed. Onsite placements are your weapon—a way to draw shoppers away from your category rivals. Unleash the power of paid search placements, both Criteo and Citrus, to command the spotlight. Additionally, as Roundel placements have lacked in the app, frequent Circle offers have been a winning strategy that continues to flourish.

ROUNDEL PROGRAMMATIC: THE NEW ERA OF TARGETING

A new dawn has broken with Roundel Programmatic—a potent tool that Target has unveiled this year. The change is good, even crediting Vendor Income for this revolutionary approach. Delve into this realm and explore the possibilities. Witness how the alliance of Roundel Managed service campaigns and nimble agency-managed Programmatic tactics can elevate your brand during key seasons.

THE SYMPHONY OF 3P MEDIA: EXPANDING HORIZONS

The stage widens as we embrace 3P Media—an opportunity to expand inventory and audience horizons. It operates independently, offering more control and cost-effectiveness. While Roundel thrives on premium placements, it often misses mobile and in-app inventory—where much of today’s consumer journey unfolds. Diversify your arsenal during key seasons, overlaying 3P media with distinct audiences and inventory to capture the attention of your competitors’ shoppers.

A CASE STUDY OF TRIUMPH: ELEVATING THE HOLIDAY SEASON

Let’s paint a portrait of success with a case study. During the last holiday season, DIGITS orchestrated one of our best campaigns to date. A blend of a 3P Media initiative and a Roundel Programmatic Campaign set the stage for incremental sales and heightened market share. The outcome? Hundreds of thousands in incremental sales, with 60% of sales stemming from Target’s digital fulfillment channels. This shows the power of strategic alignment and media orchestration.

CONCLUSION:

As we lower the curtain on this chapter, let the strategies presented here guide your steps on the path to market dominance at Target. With every season, every campaign, and every strategic decision, craft your narrative of success. Embark on this journey with DIGITS, your companions in retail excellence. To unlock the full potential of your brand and ascend to new heights of success, join us at www.digitsagency.com.

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/