David Glaza
September 14,2023
3 min. to read

Target Circle: Back to School Recap

BACK TO SCHOOL – A WONDERLAND OF OPPORTUNITY

We all remember the feeling of going back to school. The excitement of reuniting with friends, the dread of early morning wake-up calls, and the sheer joy of back-to-school shopping! Heading to the store or the mall with your parents to snag a fresh set of clothes, school supplies, and the latest snacks was an adventure in itself.

For retail media marketers like us, back-to-school season is a wonderland of opportunity. Families are setting up new routines, and it’s our mission to weave our products into those routines. Whether it’s enticing them to try our new flavors of granola bars or introducing them to our brand-new school supplies, this is the time to shine. If they like it, congratulations—you’ve potentially gained a loyal customer for the year. And if they didn’t like it, well, that’s a challenge for the brand team to tackle for the next year!

DIGITS UNVEILS INSIGHTS FROM TARGET DIGITAL

At DIGITS, we’re taking a look back at this year’s back-to-school season at Target digital and sharing some intriguing insights with you. If you’re eager to discover similar insights for your category, be sure to fill out a Target Circle Market Share request form!

KEY HIGHLIGHTS: 3,000 TARGET CIRCLE OFFERS RAN IN AUGUST

1.Most Prolific Offer Runners:

  • Downy: A whopping 136 days!
  • Tide Pods: A respectable 63 days
  • Tide Liquid Detergent: Also 63 days

Wait, how can an offer run for more than 31 days, you ask? Well, we count each offer every day. So if you run four brand offers for a week, that adds up to 28 days live.

2.Most Food Offers:

  • Snyder’s Pretzels
  • Progresso Soup
  • Hershey’s Candy
  • Tombstone Pizza
  • Larabar

3.Highest Discounts:

  • A jaw-dropping 60% off, a cheese and charcuterie clearance bonanza! Offers on Swiss, Manchego, Charcuterie meats, and more
  • 50% off was the top discount for traditional brands, including:
    • All 12pk soda (Coke, Pepsi, Dr Pepper, etc.), a significant traffic driver!
    • Swoon Lemonade
    • Tattooed Chef
    • Wonderful Pistachios
    • GoodBelly

 

4.Most Common Discounts:

  • 454 offers at 20% off
  • 328 offers at 15% off
  • 328 offers at 10% off

5.Most Trafficked Stores:

  • Not surprisingly, the top foot traffic stores were all near-campus back-to-college locations. These campuses drove Target’s top five entered stores in August:
    • University of Alabama
    • San Diego State University
    • University of Central Florida
    • Hofstra University
    • Indiana University

Back to school may be a nostalgic memory for us, but it’s a thriving market for retail media marketers. With the right strategies, you can make a lasting impact during this exciting season. At DIGITS, we’re here to help you unlock the potential of back-to-school marketing. Stay tuned for more insights and tips to enhance your retail media campaigns!

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/