DIGITS Agency

Retail Media Insights and Resources

Roundel Media Studio

DIGITS AGENCY EARNS ROUNDEL MEDIA STUDIO CERTIFICATION

David Glaza
November 11,2025

DIGITS Agency has officially earned Roundel Media Studio (RMS) Certification through Target's new Roundel Media Academy. This certification validates our team's advanced expertise in campaign setup, bidding strategy, optimization, and real-time performance management ensuring our clients get campaigns that don't just run, but actually perform. Target's investment in the Roundel…

Target THC Beverage Boom

FROM NA TO THC: HOW RETAIL MEDIA IS EVOLVING WITH THE NEXT BIG BEVERAGE BOOM

David Glaza
November 05,2025

Retail Media is Evolving with the Next Big Beverage Boom: THC The shelves are changing, and they're changing fast. THC-infused beverages are following the non-alcoholic movement's playbook, moving from niche to mainstream faster than anyone predicted. With Target testing hemp-derived THC drinks in Minnesota stores and Total Wine replacing craft…

DIGITS Webinar: Target's Q4 Strategy and the State of Retail

DIGITS WEBINAR RECAP: TARGET’S CIRCLE WEEK AND THE STATE OF RETAIL

David Glaza
October 31,2025

Target's Circle Week and the State of Retail Target just executed one of its most strategic Circle Week events and then a few weeks later restructuring 800+ roles, primarily at the director level. For CPG brands, this signals a fundamental shift: merchants are seemingly back in the driver's seat, promotions…

DIGITS 8112 Universal Coupons

HOW 8112 UNIVERSAL COUPONS WILL TRANSFORM CPG MARKETING STRATEGY

David Glaza
October 29,2025

The Digital Coupon Revolution Is Here DIGITS expert Chris Thron shares insights from the ACP Conference on how 8112 universal coupons unlock speed, flexibility, and performance for CPG brands in 2025 and beyond. At the recent ACP Industry Conference for Coupons & Promotions in Chicago, our VP of Retail Media…

Target Circle Week

TARGET CIRCLE WEEK FALL 2025 RECAP

David Glaza
October 19,2025

Target Circle Week Fall 2025: Better Curation, Deeper Discounts, and a Strategic Shift Target's October Circle Week showcased improved deal merchandising and 40% daily discounts, signaling a clear pivot toward discretionary categories and experience-driven promotions. Target Circle Week in Fall 2025 (October 5-11) delivered its most strategic event yet, featuring…

GroceryShop Vegas DIGITS

GROCERYSHOP 2025 RECAP: AI, PARTNERSHIPS, AND THE FUTURE OF RETAIL MEDIA

David Glaza
October 13,2025

GroceryShop 2025 Recap: AI, Partnerships, and the Future of Retail Media The DIGITS team just wrapped up an energizing few days at GroceryShop 2025, and this year's event delivered something different and perhaps more meaningful than the previous years. While attendance felt lighter (yes, even the Starbucks line was manageable),…

Holiday Shopping

WHAT MCKINSEY’S HOLIDAY CONSUMER DATA MEANS FOR RETAIL MEDIA IN 2025

David Glaza
September 23,2025

McKinsey’s ConsumerWise data shows shoppers cutting discretionary spend while leaning into essentials, gift cards, and practical gifts. Here’s how brands should adjust retail media strategies at Target and beyond. McKinsey’s latest ConsumerWise research signals a cautious holiday season. Consumers are spending less on discretionary items and leaning into essentials, gift…

Alcohol Retail Media

DIGITS ALCOHOL WEBINAR RECAP: NAVIGATING FIRST-PARTY DATA AND DYNAMIC AD SOLUTIONS

David Glaza
September 11,2025

Alcohol Retail Media: Navigating First-Party Data and Dynamic Ad Solutions The alcohol retail media landscape is rapidly evolving, with new first-party data capabilities at Walmart and other leading retailers, dynamic ad solutions that eliminate conversion friction, and innovative partnerships that are driving 8x ROAS for leading brands. DIGITS' latest webinar…

Dave Glaza DIGITS Crystal Ball

MID-YEAR CHECK-IN: HOW OUR 2025 PREDICTIONS ARE PLAYING OUT

David Glaza
September 09,2025

Every December, we put our retail media crystal ball to the test, making predictions for the year ahead on Target, Roundel, and the broader retail media landscape. It is fun to forecast, but it is even more important to check back and see how those predictions are stacking up. Now…

Target Q2 2025 Earnings Recap

TARGET Q2 2025 EARNINGS RECAP: LEADERSHIP TRANSITION AND RETAIL MEDIA MOMENTUM

David Glaza
August 26,2025

Target’s Q2 2025 earnings call marked a pivotal moment for the company. While financial results showed modest improvement compared to the first quarter, the bigger headline was the announcement that Michael Fiddelke will become CEO at the start of fiscal 2026, succeeding Brian Cornell. This leadership change comes at a…

Retailers Sam's Club and Costco

HOW COMMODITY BOARDS CAN WIN IN CLUB RETAIL MEDIA

David Glaza
August 05,2025

How Commodity Boards Can Win in Club Retail Media At DIGITS, we know that working with commodity Boards like those representing pork, dairy, produce, or beef requires a different playbook than traditional CPG advertising. The funding is structured differently, the stakeholders are more nuanced, and the media activations must be…

DIGITS Agency and Coborn’s, Inc. Partner to Launch Regional Retail Media Network

DIGITS AGENCY PARTNERS WITH COBORN’S TO LAUNCH REGIONAL RETAIL MEDIA NETWORK

David Glaza
July 30,2025

We’re excited to announce that DIGITS Agency has partnered with Coborn’s, Inc. to launch a new full-scale Regional Retail Media Network. This collaboration will open up digital media opportunities across 66 Coborn’s locations in five states, giving CPG brands new ways to connect with a highly engaged regional shopper base.…

DIGITS & Krazy Coupon Lady KCL Target Promotions Event

THE POWER OF PROMOTIONS: HIGHLIGHTS FROM DIGITS & KRAZY COUPON LADY’S LUNCH & LEARN

David Glaza
July 22,2025

Highlights from DIGITS & Krazy Coupon Lady’s Lunch & Learn Last week, DIGITS Agency hosted its very first in-person Lunch & Learn, and the insights were as strong as the drinks. Partnering with the powerhouse team at Krazy Coupon Lady (KCL), we brought together brand leaders, marketers, and retail media…

DIGITS Paid Search Google Ads

WHY BRANDS WIN WHEN DIGITS RUNS YOUR PAID SEARCH CAMPAIGNS

David Glaza
June 18,2025

Paid search within Retail Media Networks (RMNs) has quickly evolved from a nice-to-have to a critical driver of retail success, especially at Target. And when it comes to turning search into a high-performing, high-ROI channel, DIGITS clients are leading the way. Real Results, Real Fast Just take a look at…

DIGITS Webinar Target

TARGET AT CROSSROADS: Q1 EARNINGS CALL RECAP

David Glaza
May 30,2025

What Brands Need to Know from Q1 Target’s Q1 2025 earnings call came at a time when the retail giant is facing a complex mix of internal transformation and external pressures. In a recent DIGITS webinar, founder Dave Glaza was joined by Target strategist Chris Thron and Genesis VP of…

DIGITS Media Alcohol

ALCOHOL BRANDS NOW LIVE ON 1P OFFSITE ADS FROM NATIONAL GROCER

David Glaza
May 27,2025

Making Retail Media History: Alcohol Brands Now Live on 1P Offsite Ads from a National Grocer Something big just happened in retail media, and DIGITS is proud to be one of the first agencies to make it happen. For the first time, alcohol brands can now advertise through a leading…

C-Store

CRACKING THE C-STORE CODE

David Glaza
May 06,2025

Cracking the C-Store Code: What We Learned About Retail Media Networks for Convenience Stores I had the opportunity to attend one of the most eye-opening conferences I’ve been to in a while. Thank you to Art Sebastian for putting together a stellar event and to our partners at Vroom, especially…

Roundel Budget Planning

ROUNDEL BUDGET PLANNING

David Glaza
April 21,2025

Roundel Budget Planning: A Smarter Path to Investment-Grade Media Roundel Budget Planning Just Got a Whole Lot Smarter If you're already planning ahead for 2026, and let's be honest, in retail media you probably are, DIGITS just delivered a webinar you’ll want to watch again and again. Hosted by Dave…

Ascendant Network Retail Media Conference

THE ASCENDANT NETWORK CONFERENCE RECAP

David Glaza
April 16,2025

Key Takeaways from the Ascendant Network Conference in NYC At DIGITS, we don’t just watch retail media evolve, we’re part of the crew steering the ship. That’s why we were thrilled to join some of the industry’s brightest minds at the Ascendant Network Retail Media Conference in New York. This…

Digits and Benny SNAP

DIGITS PARTNERS WITH BENNY

David Glaza
April 15,2025

DIGITS Partners with Benny to Unlock New Retail Media Opportunities for SNAP Households At DIGITS, we’ve been “coolin’ up coupons” since the launch of Cartwheel at Target!  That’s why we’re thrilled to announce our latest partnership with founder Rishi Ahuja and the team at Benny,  an innovative platform helping 42…

Co-branded graphic showing the PubMatic and DIGITS agency retail media technology partnership

THE FUTURE OF RETAIL MEDIA: DIGITAL GROCERIES, NATIONAL DOLLARS & EMERGING TRENDS

David Glaza
March 27,2025

How Regional Grocers Can Win Big in 2025 and Beyond If you’ve spent the last year in the retail media space, one thing is clear: the rules are changing fast, and the next frontier belongs to those ready to rethink digital grocery, unlock new revenue streams, and adapt to what’s…

Target Q4 Earnings Recap

TARGET Q4 2024 EARNINGS RECAP

David Glaza
March 13,2025

Target Q4 2024 Earnings Recap & What It Means for 2025 Circle, Roundel & Retail Media Take Center Stage If there’s one thing we love at DIGITS, it’s decoding the Target earnings call. And this March 4th, Target delivered a clear signal: Target Circle, Roundel, and marketing innovations are driving…

2025 Digits C-Store RMN Launch

DIGITS: CONVENIENCE STORE RETAIL MEDIA NETWORK

David Glaza
February 11,2025

DIGITS Launches the First-Ever Independent Convenience Store Retail Media Network (RMN) Retail media has transformed how brands connect with shoppers in grocery and big-box retail. Now, DIGITS is bringing that same power to convenience stores. In April 2025, we are going live with the DIGITS C-Store Retail Media Network (RMN),…

8112 Universal Coupons

CVS ACCEPTS 8112 UNIVERSAL COUPONS

David Glaza
January 20,2025

The retail and consumer goods industries are stepping into a new era with 8112 Universal Coupons If you’ve ever fumbled through a stack of paper coupons or battled outdated systems at checkout, there’s good news. The retail and consumer goods industries are stepping into a new era with 8112 Universal…

Retail Media Network Amazon

AMAZON SHAKES UP RETAIL ADTECH

David Glaza
January 16,2025

Amazon Shakes Up Retail Media with New Adtech Offering  In a bold move to reshape the retail media landscape, Amazon is taking its ad business beyond its own platform and into the hands of other retailers. Announced at CES 2025, Amazon Retail Ad Service is a groundbreaking offering that allows…

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