Insights

Target Promotions

WIN SHARE DURING TARGET PROMOTIONS: INSIGHTS AND STRATEGIES FROM OUR WEBINAR

Dave Glaza
June 19,2024

HOW TO WIN SHARE DURING TARGET PROMOTIONS In a world where retail promotions are evolving at breakneck speed, staying ahead of the curve is crucial. Our recent webinar, "How to Win Share During Target Promotions," delved into this dynamic landscape. Here's a comprehensive recap of the key takeaways and strategies…

Schnucks Rewards

SCHNUCKS LEADING THE WAY IN REGIONAL RETAIL MEDIA INNOVATION

Dave Glaza
June 04,2024

SCHNUCKS LEADING THE WAY IN REGIONAL RETAIL MEDIA INNOVATION Retail Media is experiencing rapid growth, expanding at a rate of 20% per year. Amidst this expansion, regional grocers are striving to carve out their place in the industry. Among them, Schnucks is a standout, recognized by Forbes as the most…

In Store Signage

TARGET CIRCLE’S RELAUNCH: KEY TAKEAWAYS AND STRATEGIES FOR SUCCESS

Dave Glaza
May 31,2024

In the dynamic world of retail, staying ahead of the curve is essential for maintaining customer engagement and driving sales. Target's recent relaunch of its loyalty program, Target Circle, exemplifies this principle perfectly. Announced just a few months ago during their annual earnings call, the changes took effect on April…

The Impact of Target Circle's New Features in Its First Month

THE IMPACT OF TARGET CIRCLE’S NEW FEATURES

Dave Glaza
May 14,2024

April marked a milestone for retail promotions with the relaunch of Target Circle. This revamped loyalty program introduced innovative features that have not only excited shopper marketers but also significantly influenced retail dynamics. In this article, we explore the impact of Target Circle’s new features in the first month's data…

DIGITS WEBINAR ON TARGET CIRCLE

Dave Glaza
May 06,2024

INTRODUCTION TO DIGITS AND THEIR EXPERTISE WITH TARGET CIRCLE At DIGITS, we're more than just a specialist agency focused on retail media – we're your go-to partner for navigating the intricacies of Target's promotional and digital landscape, especially when it comes to Target Circle. With a team boasting extensive experience…

Ascendant Retail Media Conference

INSIGHTS FROM THE ASCENDANT RMN RETAIL MEDIA CONFERENCE

Dave Glaza
April 16,2024

Last week, I had the privilege of attending the Ascendant RMN Retail Media Conference in New York City, representing DIGITS as a member of the RMN council. This prestigious gathering brought together around 100 industry executives spanning diverse sectors, including brand advertisers, agencies, retail media networks (RMNs), and tech companies…

THE NEW TARGET CIRCLE: A CLOSER LOOK AT THE LATEST UPDATES

Dave Glaza
April 12,2024

It's been two months since Target dropped the bombshell about revamping its beloved Circle program, sending waves of anticipation throughout the retail industry. This week, the much-anticipated new experience officially launched with Circle Week, unveiling a host of exciting changes. At DIGITS, we're taking a closer look at the latest…

Schnucks Regional Retail Media Networks

REGIONAL RETAIL MEDIA NETWORKS (RMN): LESSONS LEARNED FROM SCHNUCKS’ LAUNCH

Dave Glaza
April 02,2024

In January 2024, Schnucks made a significant move by launching their 1P offsite Regional Retail Media Networks (RMN), marking a pivotal moment in the evolution of digital advertising in the retail space. As RMNs transition from national giants like Walmart to mid-tier players such as Hy-Vee, and now to regionals…

Mystery Prize

HOW TO NAVIGATE THE NEW TARGET CIRCLE LANDSCAPE

Dave Glaza
March 19,2024

Target recently made waves in the retail world with the announcement of a Circle relaunch, leaving sales and retail media executives scrambling to adapt to the new landscape. If you're feeling unsure about how to navigate these changes, fear not! DIGITS, the leading Target Retail Media agency, is here to…

TARGET ALCOHOL WEBINAR RECAP

TARGET ALCOHOL WEBINAR RECAP

Dave Glaza
March 18,2024

If you missed our recent webinar on the alcohol category, fear not! We've got you covered with a quick Target alcohol webinar recap with all the key highlights from the session. Led by David Glaza, Founder and CEO, and Mallory Becker, our Account Director specializing in Target alcohol, this webinar…

BRANDS DRIVING GROWTH WITH TARGET CIRCLE

Dave Glaza
March 12,2024

Exciting news as Target unveiled major expansion plans and transformative changes to its renowned Target Circle loyalty program during the 2023 Annual Earnings call. With Target Circle sales volume forecasted to surge by an impressive 400% in 2024, the retail landscape is poised for unprecedented growth and innovation. For those…

TARGET’S CIRCLE LOYALTY PROGRAM: WHAT BRANDS NEED TO KNOW

Dave Glaza
March 05,2024

In their 2023 Annual Earnings call, Target made waves with major changes to the Target Circle loyalty program, signaling its significance as a driver and lever for Target in 2024 and beyond. Let's delve into the highlights of these changes and what they mean for brands. EXPANDING TARGET CIRCLE: BIG…

3P MEDIA: A KEY INGREDIENT IN YOUR TARGET RMN STRATEGY

Dave Glaza
March 04,2024

In the realm of Retail Media Networks (RMN), 3P media emerges as a powerful tool, particularly in crafting a successful strategy at Target. Due to the spotlight on Roundel, many new clients are unfamiliar with this tactic. However, those who pilot 3P quickly onboard it as a crucial lever for…

DIGITS ELEVATES ALCOHOL MEDIA CAPABILITIES IN 2024

Dave Glaza
February 29,2024

Exciting news at DIGITS! We're thrilled to announce that our capabilities for alcohol media have reached new heights in 2024, making our offering to drive business around Target stores the best in the industry. To mark this milestone, DIGITS is hosting a Target Alcohol Digital Success Intro open to all…

THE POWER OF TARGET CIRCLE: A Q4 RECAP

Dave Glaza
January 19,2024

Target's commitment to delivering exceptional value and fostering shopper loyalty takes center stage with Target Circle, a cornerstone of the retail giant's strategy. Alongside Target RedCard, Circle members represent the most devoted and frequent visitors to Target stores. The latest insights from Q4 shed light on the impressive activation of…

REFLECTING ON 2023 AND GEARING UP FOR A DYNAMIC 2024!

Dave Glaza
January 11,2024

As we enter 2024, we extend our heartfelt gratitude for your continued partnership with DIGITS. HIGHLIGHTS THAT MADE 2023 EXCEPTIONAL: 1. DIGITS INSIGHTS A Gateway to Knowledge In 2023, DIGITS launched the Insights section, delving into everything from optimizing Roundel campaigns to unraveling the potential of Retail Media Networks (RMNs).…

MAXIMIZE YOUR ROUNDEL SPEND WITH DIGITS’ TOP 3 TIPS FOR 2024

Dave Glaza
December 13,2023

If you're a vendor investing in Target's Roundel, you're on the right track, but are you maximizing your investment? The truth is, that many vendors fall short in leveraging Roundel to its full potential. Lucky for you, DIGITS has an expert team dedicated to optimizing Roundel campaigns, and we're here…

TARGET Q3 2023: DRIVING SUCCESS, DELIVERING VALUE

Dave Glaza
December 01,2023

OVERVIEW Target recently unveiled its Q3 2023 results, showcasing a dynamic business strategy that navigates challenges while maintaining robust growth. The numbers tell a compelling story of innovation, efficiency, and a customer-centric approach. And once again DIGITS clients outperformed Target's average sales with a whopping +16% lift in Digital. FINANCIAL…

A DIGITAL THANKSGIVING REFLECTION

Dave Glaza
November 21,2023

Thanksgiving, a time when the air is filled with the aromas of hearty feasts, laughter echoes in the company of loved ones, and gratitude becomes the centerpiece of our hearts. It's my favorite holiday, a day where the pressures of perfection melt away, leaving room for the simple joys of…

DEMYSTIFYING TARGET CIRCLE: MAXIMIZING YOUR ROI

Dave Glaza
November 10,2023

Target Circle just celebrated its 10th birthday, but it seems many brands' sales leads still grapple with how to effectively leverage this powerful platform. In this blog post, we aim to debunk common misconceptions and unveil the incredible potential of Target Circle. MISTAKE 1: "ALL CIRCLE SHOPPERS WOULD BUY ANYWAY,…

GET THE BEST DEALS THIS HOLIDAY SEASON!

Dave Glaza
November 07,2023

The holiday season is here, and it's time to make your shopping list. According to a new survey, we're planning to spend nearly $900 on holiday celebrations this year, which is an increase of more than $40 from last year. While shoppers are opening their wallets wider, the good news…

DIGITS Ranks No. 10 on MSP Fast 50 List: A Testament to Rapid Growth

Dave Glaza
November 06,2023

CELEBRATING A MILESTONE ACHIEVEMENT At DIGITS, we are absolutely thrilled to share some exciting news – we've clinched the No. 10 spot on this year's MSP Fast 50 List! This recognition is a testament to our rapid growth and our unwavering commitment to excellence. SUSTAINING GROWTH AND WELCOMING TALENT Keeping…

THE RMN ASCENDANT GROUP: NAVIGATING THE FUTURE OF RETAIL MEDIA

Dave Glaza
October 27,2023

WHAT IS THE RMN ASCENDANT GROUP? In the ever-evolving world of Retail Media Networks (RMNs), an exclusive gathering known as the RMN Ascendant Group has emerged. This invite-only network comprises the crème de la crème of RMN leaders, agencies, and tech companies, intentionally kept small with around 75 members. These…

Schnucks – the regional grocer driving Favorite Grocer Media

Dave Glaza
October 23,2023

DISCOVER THE ERA OF "FAVORITE GROCER MEDIA" WITH DIGITS Welcome to a new era of Retail Media Networks (RMNs), and at DIGITS, we're calling it "Favorite Grocer Media." But why this name? Because we strongly believe that brands should run co-branded media campaigns with the favorite grocer of each shopper.…

Surprisingly Pork – Driving Wellness with Instacart Media

Dave Glaza
October 18,2023

At DIGITS Agency, we are thrilled to showcase the remarkable achievements of the National Pork Board (NPB) with their latest campaign, aptly named "Surprisingly Pork." This innovative campaign was strategically designed to boost awareness and sales of healthy pork cuts among the millennial audience. In a world dominated by bacon…

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