Target Adult Beverage Digital Playbook: How to Win Market Share in 2026 DIGITS reveals the complete Target adult beverage digital playbook: content optimization, Circle offers, offsite media, and measurement strategies that drive 15% online sales lift and 4.4% in-store lift. Target's adult beverage digital market share is double its store…
Building What's Next in Convenience Retail Media: DIGITS Wraps Its First Full C-Store RMN Campaign DIGITS successfully completes its first full-scale C-Store retail media campaign with Mondelēz and CLIF BUILDERS brand, proving convenience retail media delivers measurable results through strategic partnerships with Vroom Delivery, Bridg, The Trade Desk, and Goodway…
From Merchant to Media: Dave Glaza on What Actually Drives Retail Media Growth DIGITS CEO Dave Glaza shares insights from the Beyond the Shelf podcast on retail media strategy, regional grocers, paid search, measurement, and AI-driven product discovery. Learn what works in 2026. Retail media has no shortage of buzzwords,…
Why Alcohol Brands Should Invest in BOTH Traditional AND Non-Alcoholic Portfolios Now New federal dietary guidelines about alcohol signal a fragmenting alcohol market. Smart brands are investing in a catalog and retail media for both traditional and NA products to capture the full spectrum of consumer behavior. The 2025-2030 U.S.…
Target 2025 in Review, 2026 in Sight: Dave's Retail Media Scorecard and Predictions DIGITS recaps its year-end webinar with predictions for Target, Roundel, paid search, BevAlc, THC, regional grocers, and AI in 2026. What really happened at Target in 2025, and what should CPG brands expect in 2026? DIGITS Founder…
DIGITS Launches BevAlc Look Book: Your Guide to Compliant, High-Performance Beverage Alcohol Marketing DIGITS unveils the BevAlc Look Book, a guide to navigating beverage alcohol retail media, on-demand delivery, social targeting, and compliance. Beverage alcohol marketing doesn't have to be complicated. DIGITS Agency helps BevAlc brands cut through the complexity…
DIGITS made its P2PI LIVE debut in November 2025. Discover why this smaller, practitioner-focused event delivered high-quality leads, real learning, and a standout BevAlc track that showcased the future of alcohol commerce. Held November 11-13 in Schaumburg, Illinois, this year's Path to Purchase conference delivered what commerce marketers need most:…
Target's Q3 2025 earnings show Roundel revenue surged (mid-teens growth) despite a 2.7% sales decline. Learn why retail media is now central to Target's margin strategy and what it means for CPG brands. Target's Q3 2025 earnings reveal a clear market signal: while merchandise sales declined 2.7% year over year,…
DIGITS Agency has officially earned Roundel Media Studio (RMS) Certification through Target's new Roundel Media Academy. This certification validates our team's advanced expertise in campaign setup, bidding strategy, optimization, and real-time performance management ensuring our clients get campaigns that don't just run, but actually perform. Target's investment in the Roundel…
Retail Media is Evolving with the Next Big Beverage Boom: THC The shelves are changing, and they're changing fast. THC-infused beverages are following the non-alcoholic movement's playbook, moving from niche to mainstream faster than anyone predicted. With Target testing hemp-derived THC drinks in Minnesota stores and Total Wine replacing craft…
Target's Circle Week and the State of Retail Target just executed one of its most strategic Circle Week events and then a few weeks later restructuring 800+ roles, primarily at the director level. For CPG brands, this signals a fundamental shift: merchants are seemingly back in the driver's seat, promotions…
The Digital Coupon Revolution Is Here DIGITS expert Chris Thron shares insights from the ACP Conference on how 8112 universal coupons unlock speed, flexibility, and performance for CPG brands in 2025 and beyond. At the recent ACP Industry Conference for Coupons & Promotions in Chicago, our VP of Retail Media…
Target Circle Week Fall 2025: Better Curation, Deeper Discounts, and a Strategic Shift Target's October Circle Week showcased improved deal merchandising and 40% daily discounts, signaling a clear pivot toward discretionary categories and experience-driven promotions. Target Circle Week in Fall 2025 (October 5-11) delivered its most strategic event yet, featuring…
GroceryShop 2025 Recap: AI, Partnerships, and the Future of Retail Media The DIGITS team just wrapped up an energizing few days at GroceryShop 2025, and this year's event delivered something different and perhaps more meaningful than the previous years. While attendance felt lighter (yes, even the Starbucks line was manageable),…
McKinsey’s ConsumerWise data shows shoppers cutting discretionary spend while leaning into essentials, gift cards, and practical gifts. Here’s how brands should adjust retail media strategies at Target and beyond. McKinsey’s latest ConsumerWise research signals a cautious holiday season. Consumers are spending less on discretionary items and leaning into essentials, gift…
Alcohol Retail Media: Navigating First-Party Data and Dynamic Ad Solutions The alcohol retail media landscape is rapidly evolving, with new first-party data capabilities at Walmart and other leading retailers, dynamic ad solutions that eliminate conversion friction, and innovative partnerships that are driving 8x ROAS for leading brands. DIGITS' latest webinar…
Every December, we put our retail media crystal ball to the test, making predictions for the year ahead on Target, Roundel, and the broader retail media landscape. It is fun to forecast, but it is even more important to check back and see how those predictions are stacking up. Now…
Target’s Q2 2025 earnings call marked a pivotal moment for the company. While financial results showed modest improvement compared to the first quarter, the bigger headline was the announcement that Michael Fiddelke will become CEO at the start of fiscal 2026, succeeding Brian Cornell. This leadership change comes at a…
How Commodity Boards Can Win in Club Retail Media At DIGITS, we know that working with commodity Boards like those representing pork, dairy, produce, or beef requires a different playbook than traditional CPG advertising. The funding is structured differently, the stakeholders are more nuanced, and the media activations must be…
We’re excited to announce that DIGITS Agency has partnered with Coborn’s, Inc. to launch a new full-scale Regional Retail Media Network. This collaboration will open up digital media opportunities across 66 Coborn’s locations in five states, giving CPG brands new ways to connect with a highly engaged regional shopper base.…
Highlights from DIGITS & Krazy Coupon Lady’s Lunch & Learn Last week, DIGITS Agency hosted its very first in-person Lunch & Learn, and the insights were as strong as the drinks. Partnering with the powerhouse team at Krazy Coupon Lady (KCL), we brought together brand leaders, marketers, and retail media…
Paid search within Retail Media Networks (RMNs) has quickly evolved from a nice-to-have to a critical driver of retail success, especially at Target. And when it comes to turning search into a high-performing, high-ROI channel, DIGITS clients are leading the way. Real Results, Real Fast Just take a look at…
What Brands Need to Know from Q1 Target’s Q1 2025 earnings call came at a time when the retail giant is facing a complex mix of internal transformation and external pressures. In a recent DIGITS webinar, founder Dave Glaza was joined by Target strategist Chris Thron and Genesis VP of…
Making Retail Media History: Alcohol Brands Now Live on 1P Offsite Ads from a National Grocer Something big just happened in retail media, and DIGITS is proud to be one of the first agencies to make it happen. For the first time, alcohol brands can now advertise through a leading…
Cracking the C-Store Code: What We Learned About Retail Media Networks for Convenience Stores I had the opportunity to attend one of the most eye-opening conferences I’ve been to in a while. Thank you to Art Sebastian for putting together a stellar event and to our partners at Vroom, especially…
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